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What’s Your Future?

AS YOU PREPARE your business for a new year, it’d be helpful to have a little crystal ball in hand—especially for 2012, a year marked by numerous theories and ominous predictions.

Women of Substance: Jane Wurwand

AS A TEENAGER, Jane Wurwand worked at a salon in her native United Kingdom as a ‘Saturday Girl,” an entry-level apprentice who sweeps hair trimmings and sorts and sterilizes hair-pins. She fell in love with the business, and when she discovered skin care, she discovered her destiny.

Women of Substance: Denise Provenzano

The association credits Provenzano’s leadership as helping shape salon owner events and education available each year through America’s Beauty Show Back in Naperville, she’s shaping a strong business she eventually plans to pass down to her two sons and their families.

Women of Substance: Debra Penzone

She started out as an assistant and gradually worked up the company’s ladder, as a stylist, designer, director, senior director; creative director, vice president of training, senior vice president, then president.

Women of Substance: Patricia Owen

PATRICIA OWEN’S BEAUTY CAREER started behind the counter as an educator and make-up artist for Estee Lauder cosmetics. She later became an entrepreneur by opening FACES, as a small ladies retail boutique on Hilton Head Island, which transformed over the years into an award-winning day spa.

Women of Substance: Debra Neill Baker

VERY SOON AFTER taking her first job as an esthetician, Debra Neill Baker realized she had too much energy to be in a quiet room with one client at a time. She found herself carefully observed the relationship between the hairdresser and the client and soon made it her personal mission to help the salon and the stylist understand the power and influence they have through their clients.

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Women of Substance: Lynelle Lynch

LYNELLE LYNCH’S FORAY into the professional beauty arena was by chance. In fact, after college, her passion for fashion led her to a 15-year career with Saks Fifth Avenue where she served as general manager for multiple stores across Southern California.

Women of Substance: Jill Kohler

IN 1993, JILL KOHLER jumped into the beauty industry as a marketing coordinator at Nexxus, but it was her next job as executive director of TSA that she credits with leading her to open her own cosmetology school. “My debt of gratitude is to the hundreds of intelligent salon and spa owners who pushed me, helped me and cajoled me to do things I never thought was possible

Women of Substance: Sydney Berry

AFTER TAKING TURNS at being a stylist then a salon owner, Sydney Berry ‘decided to pursue a new role as a sales consultant for a distributor. Today, she owns that distributorship along with her husband Miles Berry and their business partner George Learned Berry has long been admired for her perseverance in encouraging her salon customers to network with one another and share best practices, and for her leadership role within the professional beauty industry to raise the bar for all.

Women of Substance: Karie Bennett

WHEN KARIE BENNETT cut her bangs on her third birthday, her family didn’t know she was taking the first step on her career path. And when the young stylist took her first styling job at Command Performance, she hadn’t yet envisioned that she’d own two (soon three) salons, capture the 2011 NAHA Salon Master of Business Award and follow another path by enrolling in the Writer’s Group at Stanford University and becoming a magazine and newspaper writer. “It all seemed to unfold depending on the choices I made.” she says “I wasn’t afraid to take a risk or make a mistake.”

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