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Cleaning Up

WITH ALL THE OTHER pressing concerns of running a salon, housekeeping procedures can go to the bottom of the list. Not so for Denise Provenzano, owner of live high-end full-service salons in suburban Chicago. When you enter one of her Zano Salon & Day Spa locations, even the unforgiving morning sunlight reveals shelves that sparkle with nary a dust mote in sight. Denise has engaged her team in an initiative that truly takes clean to a new level.

Find the Right Salon Space

COMMERCIAL REAL ESTATE guru, and Vice President of Cursor Realty Corp, Willow Shambeck, works directly with renters looking for the perfect salon space. Here he provides SALON TODAY with tips on what salon owners should consider before buying in regards to market, location and incoming costs.

Graft Extensions

“Hair extensions aren’t just for long hair, they are also for the client who desires fuller or volumized hair.” says owner and Simplicity educator Jessica Chaney. “The hair graft extension, which is designed for the client who wants her short or medium length hair fuller, costs $30 for each piece.

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October Musts

An annual holiday celebration can build morale, so now is the time to start planning your gathering to reward and celebrate your hard-working staff:

In The Know|News|Sep 29, 2011

Find The Right Salon Space

Commercial real estate guru, and President of Cursor Realty Corp, Willow Shambeck, works directly with renters looking for the perfect salon space. Here she provides SALON TODAY with tips on what salon owners should consider before buying in regards to market, location and incoming costs.

Target Marketing

We decided to ask some of our Salon Today Facebook fans where they were focusing their client marketing efforts. We got many responses, indicating that this is an area that is getting a lot of attention. In a tough economy, service businesses cannot rest on their laurels. Everyone needs to reach an increased range of clients. Here are some of the new markets salon owners tell us they are pursuing.

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Concrete Accountability

After several years as a salon owner, Zilinski decided to enlist her staff in the training process with an accountability program that makes stylists responsible for addressing a particular salon issue, presenting it to the rest of the staff and ultimately implementing positive changes in salon procedure.

The New Target Markets

For this article, we decided to focus on four of these new niches, explore the forces that are driving them, and showcase the salon and stylists who’ve strengthened their businesses by delivering exactly what these niches want. We hope our exploration will help you think about your clients in a different way, even encourage you to line up a new niche in your sights.

Leading Lady

In this one-on-one interview, Hollywood’s favorite male grooming expert Diana Schmidtke offers the behind-the-scenes look at her job styling on the set; details her newest adventure with John Paul Mitchell Systems’ Mitch, and tells you what your male clients really think.

Diana Schmidtke with Stacey Soble

As Hollywood's leading stylist for male celebrities, Diana Schmidtke knows men, and in this exclusive podcast with SALON TODAY's Stacey Soble, she opens up about what it's like to work on a film set, how she's involved with John Paul Mitchell Systems' MITCH launch and what your male clients really think.

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