Salon Management
Performance Tracking for Facebook
The immense marketing power of Facebook is catching on as increasing numbers of salon owners redirect their time and budget, previously earmarked for offline marketing campaigns or sophisticated websites, to this thriving, pulsating hub of activity. But as with all effective marketing, the more you know about your campaigns, the better placed you are to develop the next. The great news is, it’s easy to monitor and measure the success of your Facebook page. And, it’s free!
Angel for the Day
When Hello Gorgeous! Salons' Lisa Fiorentino learned of the kindness of a stranger, she decided to pay it forward.
by Stacey Soble
The Profitability Project
In a one-on-one interview with Editor in Chief Stacey Soble, Missad and Gambuzza describe the new venture and how it can impact the future for all salon owners.
Strategies 2012
Strategies offers owners top-quality business education that works.
Summit Salon Business Center 2012
Summit Salon Business Center introduces business practices that tap into the heart of service providers by increasing their personal income, and therefore the bottom-line of the salon company utilizing our proprietary Summit Level System.
Group 3 Marketing 2012
Group 3 Marketing partners with salon owners to create customized marketing programs that focus on guest retention and increasing guest sales.
Linkup Marketing 2012
Linkup Marketing helps salons promote their businesses online with social media strategy and management, search engine marketing, and blogging services.
Kopsa Otte CPAs and Advisors 2012
Kopsa Otte CPAs and Advisors are trusted advisors in all aspects of salon business, including accounting, commission structures, benchmarks, budgeting, selling and buying a business and tax planning.
Teamwork Makes the Dream Work
Leadership skills have a direct impact on the business profit of your salon or spa. Building a strong, cohesive salon and spa team is vital for the growth of your business
12 Business Resolutions for 2012
Before you grab your glass of champagne to toast 2012, make sure you set your business goals for the coming year. Salon today invited Strategies’ Eric Ducoff to help you get started by recommending 12 resolutions for the new year:
Facing Forward
In addition to technical education, there’s a wealth of business education at the 2012 Long Beach International Salon and Spa Expo, January 28-30.Salon today tapped three ISSE business speakers to preview their teachings.
The Changing Color Landscape
Red Chocolate founders David Adams and Virginia Meyer built an advanced color education company focusing on color business and technique. Adams will share color wisdom at Serious Business, but first they spoke with editor Stacey Soble about the changing color landscape.
Creating Demand
When New York’s Scott J Salons and Spas adopt an automated marketing program, the company realizes a big boost to the bottom line.
by Stacey Soble
The Industry Loses a Leader
KEN CASSIDY, founder of Kassidy’s Salon Management Consultants, passed away unexpectedly on October 11, 2011.
The Braid Bar
Following the service-on-demand trend, a California salon launches a successful braid bar.
After the Violence
WHEN THE EX-HUSBAND of a stylist opened fire at Salon Meritage in Seal Beach, California, in early October, not only did his ex-wife lose her life, but so did seven others, including the salon’s owner, several stylists, a client and a passerby.
Shocked Silent
ONE THING I’VE LEARNED in covering this industry the past 17 years is you all love to share. I never have a problem calling an owner and soliciting a quote.
by Stacey Soble