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Boost Your Retail Sales
You know your retail sales really add to your bottom line, but do you really understand how they impact your profitability?
by Stacey Soble
The Recession is Over: Now, It's Going to Get Interesting
You are doing business in the new economy. What does that mean for salon owners this holiday season? Well, it's not business as usual. If your holiday plans are the same as last year, you might not see the growth you need to survive. Yes, there are positive signs to the end of the recession, but the recovery will not be swift or easy.
by Bart Foreman
Cash for Clunkers, Salon Style
Inspired by the federal government's Cash for Clunkers program, Karie Bennett, owner of the Atelier Lifestyle Salon Spa in San Jose, California devised a marketing program that encouraged cosmetic sales by giving clients a bonus for bringing in their used lipstick tubes.
by Stacey Soble
The Case for Personalized Branding
Companies that are surviving, even thriving, in this economy have created a market presence that stands out from the crowd, and salons are no different. The link between strategically branding your salon and drawing a loyal clientele has been well established. Consistency is key: success results when owners drive that brand throughout every facet of decor, staff training, customer service, marketing, signage, service delivery and retailing.
Asked and Answered: Marketing Mishaps
For September, SALON TODAY asked, "Ooops! What salon marketing idea or program missed the mark and why?" We had some great responses, including several we couldn't fit in the magazine. Learn from these owners who were brave enough to admit their mistakes:
Why hair stylists don't sell more retail
As PBA's Business of Beauty study debunks myths and reveals statistics, it also stirs up some strong emotion about salon retailing.
by Stacey Soble
The Fine Line In Marketing
As my plane wound its way west from Cosmoprof, the flight attendants came up the aisle offering beverages. In preparation, I lowered my tray table, only to find it entirely covered in a bright purple image that turned out to be an advertisement ...
by Stacey Soble
Marketing You
The majority of your salon guests walk out of your salon without receiving a product recommendation. And, a majority of salon guests never or rarely buy products from a salon. Here are my top marketing tips for changing that situation, and establishing your salon as a retail center.
by Bart Foreman
10 Salon Marketing Tips to Make Halloween Profitable (and Fun!)
Draw in new clients, promote special services and offer in-salon tricks and treats to foster community engagement this October 31st.
Salon Today 200: RETAIL
Boosting retail sales is the easiest way for salons to grow their profitability. These ST200 honorees have perfected their retail systems, meticulously trained staff members and designed competitions to keep team spirit alive.
Retailing Champs
At Beau Monde Spalon in St. Johns, Florida, owners Carl Slack and Reggie Stephens realized that their staffers are exceptionally motivated by contests and competition. They recently ran a contest designed to increase retail sales, with successful results.