How to Create Financial Stability, Even in Uncertain Times
Don’t wait until the next crisis to get prepared. Despite the sea of unknowns, start building financial success now with these three tips from Qnity’s Tom Kuhn.
2021 Forecast: Salons Move Forward in a Transformed Landscape
Even as we say goodbye to this crazy year, there are emerging questions about 2021. How long should we keep anticipating this change in service? Harry D. Wood, IV, Founder of Six Figure Hairdresser, offers his take on the new normal.
10 Online Branding Strategies to Grow Your IRL Business
Founder of Brand Me Marketing and Branding Agency Bonnie Bonadeo provides the tools and marketing resources you need to scale your business digitally.
8 Creative Ways One Salon is Streamlining the Season to Finish 2020 Strong
From establishing a pop-up salon to building an e-commerce presence, Blu A Color Salon in Missouri is striving to create a successful holiday season that makes up for losses due to the 2020 shutdown. See how their team members are beating 2019 numbers month after month, despite the fact they currently are saddled with a 25% capacity restriction.
Sponsored by Phorest Salon Software 2021
Preserving Profitability When Staff Members Leave
As part of our Burning Questions series, Eurisko's Dr. Leon Alexander tackles the sensitive issue of staff not returning or leaving for rental, and how to keep these vagrancies from impacting a salon's profitability.
How Governmental Tweets Impact Your Business
A fascinating new study shows when a governor tweets about the pandemic, it can have a significant impact on the revenue the state's salons bring in. Check it out!
Adapting the Salon and Spa to the New Reality
In addition to PPE and social distancing barriers, salon and spa owners are recreating the salon and spa experience to the needs of today's clients. In a one-on-one with Justin DePasquale of DePasquale the Spa, we take a look at how one spa and salon is adapting.
by Stacey Soble
How To Earn More Money in Less Time by Incorporating Hair Extensions into Any Service
Ask any hairstylist if they are interested in making more money—while also giving clients the healthy hair of their dreams—and you’d have a resounding “yes.” But ask if they have an existing hair extension clientele and, unfortunately, you’d have more pros saying “no”.
Sponsored by Great Lengths
How to Communicate When an Employee or Guest Tests Positive for COVID-19
In SALON TODAY's Burning Questions series, Summit Salon's Heather Bagby offers advice to owners and managers regarding what actions to take when a guest or employee tests positive for COVID-19.
A Salon Owner's Investigation into Sanitizing Systems Leads to a New Retail Opportunity
As Alan Snetman tested salon sanitation systems after COVID-19 caused mandatory shutdowns, he discovered a new retailing opportunity.
by Stacey Soble
A New Business Model for A New Normal
In his latest provocative blog, Eurisko's Leon Alexander proposes a new business model for the salon industry that is a hybrid between a commission-based salon and salon suites.
Small Business Owner Pens Book to Help Other Owner through Turbulent Times
With the "Principles of Business," an experienced businessman and former mayor helps fellow small business owners with words of wisdom.
by Stacey Soble
How These Salons Build Trust, Attract Clients Despite COVID-19 Realities
“We have found that customers are ready to adopt touchless check-ins and check-outs. They appreciate the simplicity and convenience. And they also understand how it helps everyone maintain health and safety guidelines during COVID-19.”
Sponsored by Zenoti
Memberships and Client Loyalty Helped One Grooming Franchise Stay Strong During the Pandemic
The flexibility of its monthly memberships and the generous support of its clients helped keep the Hammer & Nails franchise strong during the pandemic, even through the shutdown.
by Stacey Soble
Behind the Curtain with a Freelance Celebrity Stylist
Ursula Stephen makes a living styling famous celebrities for music videos, magazine shoost and the red carpet, and she also runs a salon in New York. In an exclusive video with SALON TODAY, she gives us a look into her fascinating career.
by Stacey Soble
Why You Should Pay It Forward and Be Someone's Beauty Mentor
The real value of mentoring is sharing you’ve been there, you know how it feels, and you made it, —so, go for it.
Planning Your Future: Is A 401K An Important Perk?
Getting employees to appreciate the importance of THE FUTURE with a 401K plan is the goal of Arik Efros, co-owner of the Eva Scrivo Salon. Efros outlines the importance of this perk and explains why many of the people in their NYC salon have already a nice bundle waiting for them upon retirement.