
You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
As Alan Snetman tested salon sanitation systems after COVID-19 caused mandatory shutdowns, he discovered a new retailing opportunity.

Not only is the Aerostatic Misting Machine and the Antimicrobial Solution good for the salon, but they make the perfect retail items in this new reality.
As the pandemic forced salons to close across the country, Alan Snetman started searching for a sanitizing solution for his four Jon Alan Salons, which he co-owns with wife Jon, in Nashville, Tennessee.
As he dug deeper into the market, Snetman was turned off by the exorbitant price tags of sanitizing products and services, the pungent odor of many of the products and the toll that many of the harsh chemicals would take on his team, his clients and his salon and spa equipment.
When Snetman discovered the Aerostatic Misting Delivery System and their Antimicrobial Solutions, he knew he needed to share the system with his salon owner peers throughout the industry. The Aerostatic Misting Machine and the Antimicrobial Solutions are an advanced sanitizing technology that makes the world—and the salon environment—a safer and healthy place. Not only is it effective, affordabl,e quick and odorless, but the Antimicrobial Solutions have been approved by the FDA and the EPA to kill bacteria and viruses, including COVID-19 within moments, leaving no odor or down time.

The Aerostatic Misting Machine.
Today, Snetman is offering salons large and small the Complete Sanitizing System. Users simply fill the Aerostatic Misting Machine with the Antimicrobial Solution and point at the area you wish to sanitize from a distance of 3-5 feet. Simply hold down the lever and in less than 10 seconds, a beauty professional can entirely sanitize a styling station or a shampoos area and the area is ready for client traffic within moments.
“The mist covers every surface, even those you don’t see,” Snetman says. “No bulky protective gear is required and there are no obnoxious odors. The charged mist is activated as it dries, and it is safe to use on all surfaces, including electronics, vinyl, fabrics and furniture. It is pet-friendly, free of animal-derived ingredients and is not tested on animals.”

Alan Snetman, co-owner of four Jon Alan Salons in Nashville.
There are two sizes of the Aerostatic Misting Machine to suit salons of different sizes, and the Antimicrobial Solution comes in a ready-to-use formula or concentrate.
The product lineup also includes hand sanitizers that come in a variety of sizes, contain 80% alcohol and have spray tops to make life easier. “Many clients have had difficulty finding hand sanitizers and reliable sanitizing products for their home use,” Snetman says. “With this system, you may offer hand sanitizers and ready-to-spray Antimicrobial solution as retail products to your clients from the trusted professionals in their lives.”
To learn more visit www.thecompletesanitizingsystem.com.

In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.

In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.

From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.

According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.

Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.

Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software

The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.

While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.

Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.

In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.

The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.

Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.

Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™

A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™

Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™

At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.

Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.