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SEARCHHow you market to your clients has changed since the pandemic. Beauty 360's Allyson King shows you three strategies to capture your client's attention, energize them into action and boost your retail sales.
How we market post-pandemic has changed, and we have to be more involved in how we craft our message across all parts of our business. We are being bombarded with digital, especially with so many people working from home.
To Rise Up, we have to be thoughtful and focus on three key components of marketing: Relationships, our Core Client and Relevant Sincere Offers
FOCUS ON BUILDING LIFE-LONG RELATIONSHIPS
Marketing today is no longer purely transactional. Our mission is to create a seamless experience in-store and online.
“Servicing clients today, and tomorrow, means finding the best ways to streamline the customer experience, via technology, and by delivering the warmest, most genuine human-to-human customer experience possible. This isn’t easy. Adapting your mindset to successfully serving new and rapidly changing clients will take attention, creativity and hard work.”--Micah Solomon
This isn’t just about getting to know them personally, it’s about perfectly orchestrating wants/needs and opportunities before, during and after the client thinks about it. Why???
55% of clients trust companies less than they used to
69% of clients don’t trust advertising
Cost of gaining a new client +50%
81% of clients trust family or friends over businesses
KNOW & FOCUS ON YOUR CORE CLIENT
The cost of attracting a client has skyrocketed, we can’t win trying to grab everyone. We have to know who our core client is. I mean think about it, you’d speak to college students, a professional man or woman, or families all a bit differently. Dial in to which clients are your biggest opportunity to win in growth and profits. Then, ask yourself…
Who is your bread & butter client?
What is your mission… how do you appeal to their hopes, dream and pains?
Use data & profile your client
What are their values?
What’s their spending attitudes?
What makes them excited and tick?
Posting isn’t enough, find your sweet spot and get personal, bringing their wants and needs together with your brand's culture and vibe. Use this knowledge to target your digital & email marketing to your best client. It’s all about how your craft your story to help them connect deeply with your brand.
REACH OUT WITH RELEVANT SINCERE OFFERS
Black Friday Sales don’t work. Clients do want to be rushed, but clients are spending when they feel they are getting a great value. Value doesn’t have to be a discount, if fact we recommend creating added value and charge more for it. Whether it’s simplifying your color menu to an all-in approach or bundling retail or offering a gift with full-priced purchase. Think differently. Here are a few of our favorites…
The client divorce rate is at its highest ever post pandemic, but it doesn’t have to stay that way. Clients are looking for something new and shiny. By taking the time to dive into who, how and why you promote your business and services you’ll invest in the right places, stabilize your existing clientele while increasing their frequency and grow new client your business.
Interested in a coach, check out www.beauty360consulting.com for your business and technical development needs.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
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Sponsored by Strata Salon Systems™
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Sponsored by Strata Salon Systems™
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Sponsored by Strata Salon Systems™
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When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
