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Mobile is Now the Choice for Email: What Does That Mean to Salons
With mobile devices overtaking PCs as the preferred platform for opening emails, Linkup Marketing's Valorie Reavis reminds salons to make their digital communications mobile friendly.
Pinterest is the New Way to Window Shop
Linkup Marketing's Valorie Reavis helps salons and spas get their Pinterest boards holiday-ready.
2014 Coaches and Consultants Guide: Linkup Marketing
Years of experience in the industry have taught Linkup Marketing how to give salons a digital voice through solid advice and guidance on our free salon and spa marketing website linkupmarketing.com
by Stacey Soble
WINNERS! My clients say I'm the smoothest stylist because_______
We asked you on Facebook what makes you a smooth operator and, specifically, why your clients consider you the “smoothest” stylist going so we could share a NEW Agave Healing Vapor Iron with our 10 winning responses. And here they are!
by Anne Moratto
2013 STAMP Service Menu Winner: Interlocks
Interlocks Salon Spa Cosmetics from Newburyport, MA, captures a 2013 STAMP award for "Service Menu Copywriting & Photography."
by Stacey Soble
2013 STAMP Service Menu Winner: RED 7 Salon
RED 7 Salon from Chicago, IL, captures a 2013 STAMP award for "Service Menu Overall Design."
by Stacey Soble
2013 STAMP Service Menu Winner: Kai Salon & Spa
Kai Salon and Spa in Victoria, TX, captures a 2013 STAMP award for "Service Menu Overall Design."
by Stacey Soble
Editable Video App Makes Brand Films Easy for All Salons
The emergence this week of new video app and online community MixBit proves homespun films are becoming one of the most important ways for a salon to showcase and promote its team and its brand.
2013 STAMP Social Media Post Winner: On the Green Salon and Spa
On the Green Salon and Spa captures a 2013 STAMP award for creative social media post for "Sky High Hair Day."
by Stacey Soble
2013 STAMP Social Media Post Winner: Interlocks
Interlocks Salon Spa Cosmetics captures a 2013 STAMP award for its 'Us Vs. Them' creative social media post.
by Stacey Soble
2013 STAMP Social Media Campaign Winner: Visible Changes
Visible Changes captures a 2013 STAMP award for its "Share the Love" social media campaign.
by Stacey Soble
2013 STAMP Social Media Campaign Winner: Charles Penzone Salons
The Charles Penzone Salons captures the 2013 STAMP award for the best social media campaign for their Facebook Pro Pages and Pinterest How-Tos.
by Stacey Soble
Playing In The Mobile Web Space
I was recently interviewed by Stacey Soble from Salon Today, for their July/August 2013 issue, which focused on ‘going mobile’ – admittedly one of my fave topics! If you missed the article, here is a quick recap of my contributions on how mobile sites are essential for businesses in today’s fast paced digital world.
by Kelly Ehlers
Getting Your Salon Started on Facebook the Right Way
In today’s socially-connected society, it is still somewhat of a surprise to me that not all salons are utilizing social media to outreach and connect with their clients. If that’s you, it’s OK! After all, you know the saying ‘better late than never,’ right? The same applies to social media, however starting from ‘social’ scratch on Facebook can be intimidating.
by Kelly Ehlers
Social Media at The Studio: Wella HQ Hosted "Building Your Brand"
Kelly Ehlers, President of Evoke Brand Strategies and a Guest Blogger on MODERN SALON. Ehlers recently taught a class on how hairdressers can harness the power of social media to build their brand at Wella Headquarters
by Anne Moratto
The Power of Mobility: Instant Clients
At Off 7th Salon in Centereach, New York, an active Instagram program brings in 50-60 new clients per week.
by Stacey Soble
The Power of Mobility: Playing in the Space
Social media expert Kelly Ehlers, founder of Evoke Brank Strategies, explains why having a digital presence is a marketing must for a salon in today's society.
by Stacey Soble