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SEARCHYears of experience in the industry have taught Linkup Marketing how to give salons a digital voice through solid advice and guidance on our free salon and spa marketing website linkupmarketing.com
Linkup Marketing
Linkupmarketing.com or valoriereavis.com
800-214-7032 OR 562-366-3539
valorie@linkupmarketing.com
Owner: valorie@linkupmarketing.com
Years of experience in the industry have taught Linkup Marketing how to give salons a digital voice through solid advice and guidance on our free salon and spa marketing website linkupmarketing.com. We also provide specialized social media campaigns, search engine marketing, web design, and blogging services for clients of all sizes and types with realistic strategies that are easy to understand, increase your bottom line, and save you time.
WHY WE’RE DIFFERENT: We ultimately aren’t just selling marketing consulting services, we’re providing advice and education based off of years of experience in the hair and beauty industry. Our website provides free articles, blogs and information for salons and spas from a range of experts in salon and spa marketing. This network of experts, with proven track records, is also available for additional support, including the Linkup Marketing coaches.
CATCH US AT: Our website, linkupmarketing.com, or on Facebook (facebook.com/linkupmarketing) and Twitter (@linkupmarketing) where you’ll find the latest industry news, marketing tips and advice and trends to watch that will impact your marketing efforts. You can also connect with our founder, Valorie Reavis, on her website valoriereavis.com.
SMART TALK: Your clients come to see you and your team, so remember that the online conversation should be an extension of your conversations in the chair. Start looking for things you know your clients are interested in and put them to work. Try out new angles on old tricks; think about different ways to show something; don’t be afraid to be a bit edgy; ask questions you truly want answers to; be as transparent, candid and open as you would be if they were sitting in the chair in front of you. Every moment can be a social moment if you look for the angles and relevance to your audience.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
