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Instant Branding With Instagram’s Bite-Size Videos
The move by Instagram this week to introduce bite-sized video will accelerate the seismic shift to communicating via film and online, and provide a new platform to showcase the skills of the beauty industry, predicts social media expert Valorie Reavis of Linkup Marketing.
Nicole Morris on Mobile Devices in the Salon and Spa
As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the business of beauty.
Facebook Finally "Likes" Hashtags
Facebook's decision to add hashtags – a decision which moves the social media forum to an open network and means any salon can get caught up in a trending topic. Linkup Marketing's Valorie Reavis explains...
Martin Edwards on Mobile Devices in the Salon and Spa
As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the business of beauty.
Encouraging Good Reviews
Shortcuts' Paul Tate offers some strategies for encouraging clients to post positive online reviews.
by Paul Tate
Nuala Guildea on Mobile Devices in the Salon and Spa
As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the business of beauty.
Normajean Fusco on Mobile Devices in the Salon and Spa
As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the business of beauty.
How to Handle a Bad Online Review
Shortcuts' Paul Tate offers some excellent tips for handling a bad online review.
by Paul Tate
Converting Fans to Clients
No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.
Managing Online Reviews
Prospective clients are relying more and more on online reviews when researching and selecting their next salon, so Shortcuts' Paul Tate takes a look at all the review sites.
by Paul Tate
Welcome to The Shout Lounge
In Stacey Soble's exclusive podcast interview with Linkup Marketing's Valorie Reavis, we learn about The Shout Lounge, a new social media management tool designed to save salon owners time and make their content 'shout.'
by Stacey Soble
How to Handle Negativity on Social Media
Got a disgruntled client grumbling on Yelp? An irked employee sabotaging your Twitter? Before you react, social media expert Valorie Reavis helps you develop a social PR plan that prevents a hiccup from becoming a nightmare.
Embrace a New Level of Loyalty
Advice from Valorie Reavis of Linkup Marketing about digital loyalty schemes that salons can use.
Watertight Ownership Possible With Watermarking
The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair images, reinforces the need to watermark all photos across all social networks, warns social media expert Valorie Reavis, founder of Linkup Marketing.
How Facebook's New Function Will Drive Your Referrals
As Facebook announced plans for its new Graph Search function, social media guru Valorie Reavis helps salons prepare to harvest a great new resource for client referrals.
Ask Yourself, "Who Cares?"
In the sixth blog in her Facebook Insights series, social media guru Valorie Reavis shows you how to measure who care about what you have to say on Facebook.
Why You Should Advertise on Smartphones
Linkup Marketing's Valorie Reavis shows you how to get the most out of your salon marketing budget with Smartphone advertising.