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Stack Your Insta-Hand
Staying on edge is key to running a successful business whether it’s product, service or social. It’s time to up your ante on Instagram, and we’ve got five cool tricks to show you how.
by Kelly Ehlers
Shaping Pinterest Proportions
Last up on our Social Media Sizing Guide, Pinterest. Your salon is every guest’s go-to guide for beauty. Pinterest should be an extension of the assistance and inspiration you give to every guest. A place to showcase guest transformations, depict visions of upcoming hair trends, and how-to articles for all the latest styles. As a professional it’s important that your brand and your image portrays your exceptional level of service and skill. Optimizing your visual portfolio will help you portray that professionalism and make your pins stand out.
by Kelly Ehlers
STAMP 2014: Blo's Creative Social Media Post
Blo captures a STAMP award for its creative social media post, when owner Bryan Nunes turns arctic weather into a clever post which goes viral.
by Stacey Soble
STAMP 2014: La Belle Vous for Menu Copywriting
La Belle Vous picks up a STAMP award for its creative menu copywriting.
by Stacey Soble
STAMP: Salon Rootz' Salon Menus
Salon Rootz in Medina, Ohio, captures a STAMP award with its newly redesigned service menus.
by Stacey Soble
STAMP 2014: Charles Penzone's Fun Social Media Post
The Charles Penzone Salons didn't pick up an Oscar, but captured a STAMP award for its fun-filled social media post inspired by the Academy Awards.
by Stacey Soble
STAMP 2014: Jon Alan's Creative Social Media Post
Jon Alan Salons snags a STAMP award for its touching To Our Moms video for social media.
by Stacey Soble
STAMP 2014: Salon Art-Tiff's Social Media Campaign
Salon Art-Tiff in Ephrata, Pennsylvania, picks up a STAMP award for its 12 Days of Facebook Christmas social media campaign.
by Stacey Soble
How do you ensure that your brand message is consistent and clear to all your customers?
Separating yourself out from the crowd and making sure your message is heard above the din is the hallmark of branding success. This month, we ask you to discuss, "How do you ensure that your brand message is consistent and clear to all ...
by Mike Curran
Scoping Out Twitter
No matter the platform, your photo quality is important. It’s the only way your audience can “see” you through a computer screen, so choosing the right photo in the right quality is the best visual impression you can give them!
by Kelly Ehlers
Digital Directors: Megan Bueschel and Kelly Ehlers
Mario Tricoci's Larry Silvestri and Megan Bueschel bring in Evoke Brand Strategy's Kelly Ehlers to help their styling team develop their own professional Instagram pages and develop a hashtag strategy.
by Stacey Soble
Looks That Go Straight to Their Heads
In today’s world if there is a fashion event the minute the first model walks down the runway with a new style statement it’s tweeted to the world. These new looks are shared with your clients. The minute they see them they are anticipating the next visit with you in the salon.
The Business of Hair Color: 'Tech'nicolor Show and Tell
The visual possibilities presented by social media offer the best opportunities for marketing a salon's color services.
by Stacey Soble
The Business of Hair Color: Promote Color Selfies
Patrick McIvor suggests creating spaces and opportunities for clients to take selfies of their new color.
by Stacey Soble
The Business of Hair Color: Take Technique Off the Menu
David Adams and Virginia Meyers, founders of redCHOCOLATE, believe salons should take color technique off the menu, and instead feature results.
by Stacey Soble
Gift Cards Infograph
Linkup Marketing’s latest infograph reveals business-building facts you don’t know about those gift cards you’ll be selling this Spring.
by Stacey Soble
The Impact of Digital Coupons on Salons
The advent of digital couponing is changing the way advertisers and consumers engage with one another. Linkup Marketing's Valorie Reavis explores this trend's impact on today's salons.