Marketing & Advertising

Going for the Local Press

Devising a social campaign to get their salon mentioned in a local 'Best Of' campaign ends up being a wonderful public relations strategy for Richard Salon in Smithtown, New York, bringing in scores of new guests.

Like Flutter: Eyelash Extensions Go Softer and More Natural for Spring

Do all beauty trends follow each other? As we start to see a softer, more natural trend in hair and hair color will this also be reflected in eyelash extensions and lash designs?

Branded Creative Group’s Sasha Dominguez on Creating a Brand with Staying Power

Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.

Tabatha Coffey Shares Business Tips (Like Raising Prices!!!)

Tabatha Coffey was at Matrix Destination and sat down with MODERN to share her tips on business including raising prices and No-compete contracts.

Get Valentine's Ready with Customizable eGift Cards

Research shows that gift cards remain one of the most popular items on wish list, and Valentine's Day is one of the beauty industry's biggest gift holidays. SalonTarget helps you get gift-card ready.

Say These Three Sentences to Build Your Clientele

Use the sentences as they are, word for word. Do not alter the words. Do not change the order. Then watch what happens. 

The Rules of Engagement: Building Your Brand on Social Media

Social-savvy stylist Olivia Smalley shares her Instagram best-practices and why social media matters for your career.

The 500 Business Card Challenge for 2018

This is an old school marketing idea that will never alter, never go out of style and never be replaced with anything that will ever work better.

Tabatha's Tips On The Perfect Consultation

A good consultation can make or break a great salon experience. Industry guru Tabatha Coffey was a speaker at the most recent Phorest Salon Owners Summit in Dublin, Ireland and gave her tips on the perfect consultation. Here she shares her top five.

Tabatha's Tips On The Perfect Consultation

A good consultation can make or break a great salon experience. Industry guru Tabatha Coffey was a speaker at the most recent Phorest Salon Owners Summit in Dublin, Ireland and gave her tips on the perfect consultation. Here she shares her top five.

How to Write your 2018 Salon Marketing Plan

Now that the page has turned on the calendar, it's time to start planning and enacting your marketing efforts for 2018. SalonTarget offers you some tips to get you started.

Getting Serious About Social

A 30-year-old salon embraces social media with a dedicated strategy that boosts business in 2017.

Phorest Holds Salon Owner's Summit 2018 in Dublin

The Phorest Salon Owner's Summit 2018 just wrapped up in Dublin, Ireland. See why this conference was the perfect way to kick off 2018.

Phorest Holds Salon Owner's Summit 2018 in Dublin

The Phorest Salon Owner's Summit 2018 just wrapped up in Dublin, Ireland. See why this conference was the perfect way to kick off 2018.

Bespoke's Tailored Consultation

Christian and Alicia Blazevich of Bespoke Beauty Bar partner with Passion Squared's Nina Kovner to develop a tailored consultation that helps them deliver what their clients really want.

Salon Today Recommends: Become a 6-Figure Stylist, Boost Your Bottom Line & Aveda’s Full Spectrum Demi+ Line

Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.

Sponsored by Aveda Means Business

Finding the Balance Between Free Family Haircuts and Setting Limits

How have you decided to manage free haircuts for family members? How are you seeing to it that you can take care of family and yet not be abused?