Marketing & Advertising
Building a Culture around the Momentum of Love Week
At J. Nicolle Salon and Spa, Jennifer Kennedy takes the concept of Love Week, which she heard about at Serious Business in 2017, and develops culture-building and marketing programs around it.
by Stacey Soble
Zazu Exchange Rewards Clients with Free Beauty Services for Retail Purchases
Any purchase made at the Zazu Exchange can be used toward a menu of select services. If a client spends $50, he or she is handed a free voucher for a blowout or a brow wax that can be redeemed at any time in the same calendar year.
by Mary Kaleta
Going for the Local Press
Devising a social campaign to get their salon mentioned in a local 'Best Of' campaign ends up being a wonderful public relations strategy for Richard Salon in Smithtown, New York, bringing in scores of new guests.
by Stacey Soble
Like Flutter: Eyelash Extensions Go Softer and More Natural for Spring
Do all beauty trends follow each other? As we start to see a softer, more natural trend in hair and hair color will this also be reflected in eyelash extensions and lash designs?
by Anne Moratto
Branded Creative Group’s Sasha Dominguez on Creating a Brand with Staying Power
Both new to the market and well-established brands have to stay on top of their brand image, while also keeping a finger on the pulse of their customers.
by Anne Moratto
Tabatha Coffey Shares Business Tips (Like Raising Prices!!!)
Tabatha Coffey was at Matrix Destination and sat down with MODERN to share her tips on business including raising prices and No-compete contracts.
Get Valentine's Ready with Customizable eGift Cards
Research shows that gift cards remain one of the most popular items on wish list, and Valentine's Day is one of the beauty industry's biggest gift holidays. SalonTarget helps you get gift-card ready.
Say These Three Sentences to Build Your Clientele
Use the sentences as they are, word for word. Do not alter the words. Do not change the order. Then watch what happens.
by Ivan Zoot
The Rules of Engagement: Building Your Brand on Social Media
Social-savvy stylist Olivia Smalley shares her Instagram best-practices and why social media matters for your career.
by Jamie Newman
The 500 Business Card Challenge for 2018
This is an old school marketing idea that will never alter, never go out of style and never be replaced with anything that will ever work better.
by Ivan Zoot
Tabatha's Tips On The Perfect Consultation
A good consultation can make or break a great salon experience. Industry guru Tabatha Coffey was a speaker at the most recent Phorest Salon Owners Summit in Dublin, Ireland and gave her tips on the perfect consultation. Here she shares her top five.
Tabatha's Tips On The Perfect Consultation
A good consultation can make or break a great salon experience. Industry guru Tabatha Coffey was a speaker at the most recent Phorest Salon Owners Summit in Dublin, Ireland and gave her tips on the perfect consultation. Here she shares her top five.
How to Write your 2018 Salon Marketing Plan
Now that the page has turned on the calendar, it's time to start planning and enacting your marketing efforts for 2018. SalonTarget offers you some tips to get you started.
Getting Serious About Social
A 30-year-old salon embraces social media with a dedicated strategy that boosts business in 2017.
by Stacey Soble
Phorest Holds Salon Owner's Summit 2018 in Dublin
The Phorest Salon Owner's Summit 2018 just wrapped up in Dublin, Ireland. See why this conference was the perfect way to kick off 2018.
Phorest Holds Salon Owner's Summit 2018 in Dublin
The Phorest Salon Owner's Summit 2018 just wrapped up in Dublin, Ireland. See why this conference was the perfect way to kick off 2018.
Bespoke's Tailored Consultation
Christian and Alicia Blazevich of Bespoke Beauty Bar partner with Passion Squared's Nina Kovner to develop a tailored consultation that helps them deliver what their clients really want.
by Stacey Soble