Pretty Posts, Real Risks: Social Media Safety for Salons and Spas
As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.
by Staff
Going for the Local Press
Devising a social campaign to get their salon mentioned in a local 'Best Of' campaign ends up being a wonderful public relations strategy for Richard Salon in Smithtown, New York, bringing in scores of new guests.
February 22, 2018
1 min to read
In an effort to get Richard Salon in Smithtown, NY, named ‘Best Hair Salon on Long Island’ by the Long Island Press, owner Richard Daly and his team initiated a heavy social media marketing campaign to get clients and the community to vote for the salon.
“Our win was a big achievement for us in a very high-end market,” says Daly. “The amount of publicity has been priceless, and we have the award and surrounding publicity featured prominently on our website.”
As a result, the salon is up in new guests 64% this year. “The incredible surge of new guests from this hugely influential title was beyond what we could have ever hoped for, and well worth the effort which required zero dollars to achieve.”
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