Pretty Posts, Real Risks: Social Media Safety for Salons and Spas
As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.
by Staff
Like Flutter: Eyelash Extensions Go Softer and More Natural for Spring
Do all beauty trends follow each other? As we start to see a softer, more natural trend in hair and hair color will this also be reflected in eyelash extensions and lash designs?
February 22, 2018
Lashes by Andrea Caban-Dopico
Lashes by Andrea Caban-Dopico
2 min to read
Do all beauty trends follow each other? As we start to see a softer, more natural trend in hair and hair color will this also be reflected in eyelash extensions and lash designs?
“Often clients believe that they only want their eyelashes to be very long and dramatic,” says Melanie Kopeikin, founder and chairman of The Lash & Brow Academy, Inc. in Encino, CA. “This time of year, we like to stress how a more natural looking application supports their changing demands and lifestyle.”
With lash extensions, clients can take a spring break and summer vacation from mascara. NovaLash Eyelash Extensions love moisture so clients can head from lash appointment to lounge chair, poolside. And if lash artists want to introduce this softer side of lashes to their clients, the consultation is the starting point.
“The consultation is the most important step in managing a client's expectations and and it is important that it is done every time the client comes in for their touch up appointments,” Kopeikin says. “A client's lifestyle changes seasonally and lash artists need to take that into consideration. It is also important to educate clients on our technique and what results to expect. As an example, the NovaLash American Volume technique gives clients a beautiful lash-line and gorgeous, soft looking lashes. Lashes that are super ‘va-voom’ are not always necessary and not everyone's natural lashes can support the weight of them.”
Weddings, proms, and graduations are spring staples and eyelash extensions and salons and spas can introduce the service to clients through well-timed marketing.
“A spring and summer promotion that packages a set of lashes with the first touch-up and aftercare kit is always a great way to get a client on board,” Kopeikin. “Having your staff wearing eyelash extensions is the best advertisement.
“Eyelash extensions are like a natural instant facelift. Just add a little lip gloss, a quick swipe of blush and highlighter and off you go, naturally and beautifully.”
Originally posted on Modern Salon
Subscribe to Our Newsletter
More Marketing & Advertising
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Author Daniel Cubillo Drops the Blueprint for Building a Career in the Content Arena
In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
Is Your Software Underperforming? Switch it Up with Shortcuts
Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA
The Golden Touch: Luxury Service Helps Drive Loyalty at J Gold Salon
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
New Webinar Focuses on Helping Salons Fill Their Chairs with Dream Clients
In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.
by Stacey Soble
Future Focused: Phorest Tools Drive Salon Growth
Are you taking advantage of your tech? Phorest guides the way to your best business.
Sponsored by Phorest
BRRRR! HairToStay's Cold Rinse Challenge Helps Cancer Patients Keep Their Hair During Treatment
The national social media campaign challenges individuals to dip, dun or douse their hair with cold water for a good cause. Find out how to get your team and your clients involved in this charity that's perfectly aligned with the beauty industry.
by Stacey Soble
The Power of SEO in Growing an Extensions Business
A marketing expert launches a separate website to drive new clients to the salon's extension services and explains how SEO is growing this category for them.
The Gift that Keeps on Giving
In a class targeted to salon owners and managers, Summit Salon Business Center's Kristi Valenzuela offers a quick assessment and a list of success strategies designed to help them boost gift card sales.
Moms in These States are in for a Treat This Mother's Day
Mother's Day is an excellent opportunity for gift card and retail sales for salons and spas, but an interesting new study ranks the states where mothers tend to received the best celebrating.
Trichology Today: A Video Guide to Offering Hair Loss Solutions
Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today. Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.
10 Ways to Drive Cash Flow in the Salon
Cash flow--everyone wants it, no one wants to ask for it. Imaginal Marketing shares 10 strategies for generating it in your salon.
Introducing the 2023 Oribe Holiday Collection: Eternal Rituals
This season, salons can entice holiday shoppers with artistic and unique gifts of beauty, in the form of Oribe’s 2023 Holiday Collection: Eternal Rituals. The 2023 lineup consists of seven, limited-edition gift sets, highlighting Oribe’s heritage craftsmanship and vivid storytelling by multidisciplinary artist and designer Louis Barthélemy.
Sponsored by Oribe
GlossGenius Launches Genius AI
GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.
EMail Marketing Magic: Unlock Boundless Opportunities in Your Beauty Business
Salon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.
Using A.I. to Write Instagram Captions and MORE
Artificial Intelligence can be a real help to a busy beauty professional. Ask A.I. to help you create some Instagram captions, and see how many other applications it can have in your life.
by Anne Moratto