Marketing & Advertising
Salon Today Recommends: Become a 6-Figure Stylist, Boost Your Bottom Line & Aveda’s Full Spectrum Demi+ Line
Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.
Sponsored by Aveda Means Business
Finding the Balance Between Free Family Haircuts and Setting Limits
How have you decided to manage free haircuts for family members? How are you seeing to it that you can take care of family and yet not be abused?
by Ivan Zoot
How-To Combine Salon Service & Retail Sales Techniques
"Salon services and retail products must always be combined into one conversation. If you only present salon service options, you are only doing half of your job."
by Anne Moratto
Enriching the Client Experience through Technology
In Ft. Lauderdale, Florida, the Ouidad Salon by Chadwick and Igor is elevating the client experience by embracing a new communication technology.
Salon Today Recommends: Recruiting Students, Maximizing Your Color Business & Retail Tips
At SALON TODAY, we're always on the lookout for best practices and how-to case studies from salon owners on making business more efficient and profitable, and encourage our community to search for and share solutions. Here is a collection of success stories recently added to the Aveda Means Business blog. This series covers hiring strategies, strengthening retail with new promotion ideas, and helping staff grow color revenue.
Sponsored by Aveda Means Business
Top Tips for Leveraging Holiday Gift Certificate Sales
Gift certificates are sales today and butts in seats tomorrow… and especially in the coming months after the holiday rush. They can also be some insurance against slower times.
by Ivan Zoot
Viviscal Pro Launches #H2OAndGrow Campaign
Viviscal Pro launches the #H2OANDGROW campaign for the chance to win a three-month supply of Viviscal Professional and a sleek, stainless steel water bottle so clients can carry this convenient daily reminder to take their supplements.
by Jamie Newman
9 Ways to Make a Positive First Impression & Excel at In-Person Branding
You only have one chance at a first impression. Cool Beauty Consulting shows how to make it a good one.
by Anne Moratto
‘Sleigh’ Your Holiday Marketing
The holiday season is right around the corner! For many salons and spas, the end of the year is one of the busiest times. Throughout the hustle and bustle, some things may fall to the wayside, including marketing initiatives. Luckily Millennium S.I. has you covered with a pre-made holiday marketing calendar to help you increase your sales for the rest of 2017.
‘Sleigh’ Your Holiday Marketing
The holiday season is right around the corner! For many salons and spas, the end of the year is one of the busiest times. Throughout the hustle and bustle, some things may fall to the wayside, including marketing initiatives. Luckily Millennium S.I. has you covered with a pre-made holiday marketing calendar to help you increase your sales for the rest of 2017.
Sponsored by Millennium Systems International
5 Tips for Small Business Saturday
Small Business Saturday happens right after Thanksgiving, and can be an excellent time for local barbershops and beauty salons to capitalize on the occasion.
by Ivan Zoot
Tips on How to Improve Your Instagram Presence
Building a strong Instagram presence is essential to standing out in the beauty industry, and utilizing this free social service can be one of your best marketing tools. Learn some vital tips and tricks straight from the MODERN editorial team on how you can start boosting your business today with the help of social media.
3 Tips For Hairdressers on Black Friday
Heading out in your pj’s with a pie hangover just isn’t the best way to do Black Friday anymore. Stay in, get comfortable, the Donna Bella 4-Day Black Friday Event means business! We talked to Jordan Glindmyer, owner of Pinup Jordan's Mermaid Lounge, and got three hot tips for you this Black Friday weekend.
Sponsored by Donna Bella Hair
MEMO Exclusive: An Interview with Christine Martier, President and CEO of GenOne Media Group Inc
High-tech and high-touch interactivity, Smarter LifeStyle Network from GenOne shows the latest in fashion, beauty and wellness programming on high-definition screens and tablets placed throughout processing and reception areas.
by Anne Moratto
How to Put Your Barbershop Out of Business
Running a barbershop is fairly easy. Killing a barber business is even easier. Here are my top five tips to run your barbershop business out of business.
by Ivan Zoot
Nick Arrojo's 12 Tips for Cutting Through the Amazon Jungle
In a series of frank dialogues with owners and stylists around the country, Nick Arrojo gets to the bottom of how salons can compete in today’s crazed retail world.
by Stacey Soble
Introducing Hello Salon Pro, a Full-Sized Subscription Beauty Box for Licensed Salon Professionals
Professional-only product sampling service brings the latest products straight to the door.