Marketing & Advertising

Booksy Partners with Instagram to Integrate Salon Appointment Scheduling and Social Media

Integration of mobile scheduling software with social media platform allows for immediate, seamless appointment booking experience benefits clients and businesses.

How to Get New Clients without Discounting

Be Inspired Salon's Kati Whitledge shares the power of value-added marketing in a complimentary podcast. Find out how to sign up.

Strategizing Your Salon's Social Media

Do you struggle with what to post day in and day out? Rosy's Jim Bower is back with some useful tips for organizing and boosting your social media presence.

There's a Brand-New Way to Sell Salon Retail and it Starts With an "A" (Yes, it's Amazon)

Earn money with your expert recommendations on Amazon.com. Learn how!

There's a Brand-New Way to Sell Salon Retail and it Starts With an "A" (Yes, it's Amazon)

Earn money with your expert recommendations on Amazon.com. Learn how!

Sponsored by Amazon

3 SEO Tips for Salons in 2018

Internet marketing expert Dawn Mentzer offers some sage advice for getting your salon recognized online.

How to Become Insta-Famous: 12 Tips for Instagram Success

There were classes and discussions about Instagram everywhere at America’s Beauty Show in Chicago this year, but one of the best we attended was a class called “Instafamous” by Instagram star Daniel Mason-Jones.

Successful Membership Model Benefits Clients, Owners and Staff

The President’s Club Barber Shop in Millburn, NJ, co-owned by Katie LaVecchia and Laura Aguilar, has found success with a membership model at its 10-month old barbershop spa.

5 Tips for Effective Service Pricing and Price Management

Pricing is one of the most important business decisions you will ever make as a haircutter. Here are five tips for effective pricing and price management.   

Blind Barber Teams with Pro Baseball Player Bryce Harper

The Washington Nationals right fielder Bryce Harper has partnered with Blind Barber and will endorse Blind Barber grooming products and barbershops.

4 Ways of Using Technology to Increase Your Retail Sales

In a recent webinar, Dilan DeSilva, founder of Salon Clouds Plus, shared with us several strategies for using technology to increase retail sales. To simplify the strategies, he broke them down into four quadrants.

How to Transition Hair Color from Winter to Spring

The change in season can trigger a change in hair color for clients. The SOLO Artist Advisory Council of industry experts answer how you can help your clients transition color according to the season.

OWNER TO OWNER: Post-Millennials Are Powering Headlines The Salon, And Here's Why

Here are seven strategies at Headlines The Salon that have played a role in forming a strong, cohesive, successful, cross-generational team.

Sponsored by L'Oréal Professionnel

Redken Unveils New Salon Success Kit

The comprehensive kit is divided into four main pillars – brand new and easy-to-use Asset Library, Social Media Business Tools, Digital TV, and Business Tools sections.

DEADLINE TOMORROW! Show Off Your Best Marketing Pieces through our STAMP Competition

Application season is open for STAMP, Salon Today's Annual Marketing Program, and we're looking for your most successful marketing and promotional pieces.

Building a Culture around the Momentum of Love Week

At J. Nicolle Salon and Spa, Jennifer Kennedy takes the concept of Love Week, which she heard about at Serious Business in 2017, and develops culture-building and marketing programs around it.

Zazu Exchange Rewards Clients with Free Beauty Services for Retail Purchases

Any purchase made at the Zazu Exchange can be used toward a menu of select services. If a client spends $50, he or she is handed a free voucher for a blowout or a brow wax that can be redeemed at any time in the same calendar year.