Pretty Posts, Real Risks: Social Media Safety for Salons and Spas
As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.
by Staff
Say These Three Sentences to Build Your Clientele
Use the sentences as they are, word for word. Do not alter the words. Do not change the order. Then watch what happens.
February 5, 2018
2 min to read
The social media chat rooms are always abuzz with chatter of how to build your business. Everyone is seeking the secrets.
The secret is, there are no secrets.
Thomas Edison is famously quoted for stating, “Opportunity is missed by most people because it is dressed in overalls and looks like hard work”. The hard work of building a clientele is actually quite simple. That is not to say it is not hard to do well. The reality is that most hair cutters simply are not willing to do the work.
The best way to build business in our haircut business is to DO three simple things and SAY three simple things. The tough part is to do these three things and say these three things to every client, every time. No exceptions.
Are you willing to do simple thigs very well and very consistently?
Below are the three sentences I believe make up a complete business building system for hair cutters.
Put these three sentences into action today.
Build a bigger and better business than you ever imagined. And you never imagined it was really just this simple.
When you have finished their haircut, recommended their take-home hair care product, rebooked their next appointment and rung them up, hand them their change, accept your gratuity and then…
Shake their hand, look them in the eye and say:
“Thank you for the opportunity to cut your hair.”
Keep a firm grip on their hand and keep looking them in the eye and say:
“I appreciate your business.”
Smile and then add:
“If I give you two cards will you send me two friends?”
Release your grip and hand over two of your business cards.
That is all.
That is it.
There is nothing more to it.
If you can do this, if you choose to do this, if you are willing to commit to this you are well on your way to a spot in the top 10% of earners in the haircutting business.
Use the sentences as they are, word for word.
Do not alter the words. Do not change the order.
Take a page from the playbook from Nike shoes.
Just do it. You will be glad you did. Your bank balance will prove it was a good strategy.
Ivan Zoot AKA ClipperGuy is your haircutter coach. Get and stay healthy, wealthy and wise with clipperguy support.
Topics:career advicehaircuttingMarketing & AdvertisingSalon ManagementBusiness ManagementSalon Services
Originally posted on Modern Salon
Subscribe to Our Newsletter
More Marketing & Advertising
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Author Daniel Cubillo Drops the Blueprint for Building a Career in the Content Arena
In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
Is Your Software Underperforming? Switch it Up with Shortcuts
Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA
The Golden Touch: Luxury Service Helps Drive Loyalty at J Gold Salon
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
New Webinar Focuses on Helping Salons Fill Their Chairs with Dream Clients
In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.
by Stacey Soble
Future Focused: Phorest Tools Drive Salon Growth
Are you taking advantage of your tech? Phorest guides the way to your best business.
Sponsored by Phorest
BRRRR! HairToStay's Cold Rinse Challenge Helps Cancer Patients Keep Their Hair During Treatment
The national social media campaign challenges individuals to dip, dun or douse their hair with cold water for a good cause. Find out how to get your team and your clients involved in this charity that's perfectly aligned with the beauty industry.
by Stacey Soble
The Power of SEO in Growing an Extensions Business
A marketing expert launches a separate website to drive new clients to the salon's extension services and explains how SEO is growing this category for them.
The Gift that Keeps on Giving
In a class targeted to salon owners and managers, Summit Salon Business Center's Kristi Valenzuela offers a quick assessment and a list of success strategies designed to help them boost gift card sales.
Moms in These States are in for a Treat This Mother's Day
Mother's Day is an excellent opportunity for gift card and retail sales for salons and spas, but an interesting new study ranks the states where mothers tend to received the best celebrating.
Trichology Today: A Video Guide to Offering Hair Loss Solutions
Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today. Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.
10 Ways to Drive Cash Flow in the Salon
Cash flow--everyone wants it, no one wants to ask for it. Imaginal Marketing shares 10 strategies for generating it in your salon.
Introducing the 2023 Oribe Holiday Collection: Eternal Rituals
This season, salons can entice holiday shoppers with artistic and unique gifts of beauty, in the form of Oribe’s 2023 Holiday Collection: Eternal Rituals. The 2023 lineup consists of seven, limited-edition gift sets, highlighting Oribe’s heritage craftsmanship and vivid storytelling by multidisciplinary artist and designer Louis Barthélemy.
Sponsored by Oribe
GlossGenius Launches Genius AI
GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.
EMail Marketing Magic: Unlock Boundless Opportunities in Your Beauty Business
Salon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.
Using A.I. to Write Instagram Captions and MORE
Artificial Intelligence can be a real help to a busy beauty professional. Ask A.I. to help you create some Instagram captions, and see how many other applications it can have in your life.
by Anne Moratto