Embrace a New Level of Loyalty
Advice from Valorie Reavis of Linkup Marketing about digital loyalty schemes that salons can use.
Watertight Ownership Possible With Watermarking
The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair images, reinforces the need to watermark all photos across all social networks, warns social media expert Valorie Reavis, founder of Linkup Marketing.
How Facebook's New Function Will Drive Your Referrals
As Facebook announced plans for its new Graph Search function, social media guru Valorie Reavis helps salons prepare to harvest a great new resource for client referrals.
Ask Yourself, "Who Cares?"
In the sixth blog in her Facebook Insights series, social media guru Valorie Reavis shows you how to measure who care about what you have to say on Facebook.
Why You Should Advertise on Smartphones
Linkup Marketing's Valorie Reavis shows you how to get the most out of your salon marketing budget with Smartphone advertising.
Online For The Holidays: Foursquare Check-In For Charity
In honor of the season social media expert, Kelly Ehlers, has been giving away ideas to implement on your salon’s social networks. In this final installment learn how to use Foursquare to give back to your community.
by Kelly Ehlers
Online For the Holiday: Share DIY Ideas Using Pinterest
In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. This, the second installment, details a Pinterest couponing campaign.
by Kelly Ehlers
Online For the Holiday: Creating A Facebook Pop-Up Party
In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. In this, the second installment of the series, she details a promotion Ehlers has dubbed the "Facebook Pop-Up Party."
by Kelly Ehlers
Home (and Online) For The Holidays
In honor of the season social media expert, Kelly Ehlers, will be giving three simple promotional ideas to implement this month on your salon’s social networks. The most exciting part of these ideas is that they only require a small amount of customization to make them your own!
by Kelly Ehlers
Tips For Building your Salon Facebook Network
Growing your Facebook fans may seem like a daunting task. You can create easily create an engaging Facebook page, with beautiful photos and content, but unless you know how to best promote it, your fans may never find you! Here at Style Sync, we often remind our clients that social media is not a popularity contest, but in the same regard, it’s important to have a valuable audience to talk to on your Facebook page.
by Kelly Ehlers
Create a Facebook Advent Calendar
Social media coach Valorie Reavis encourages you to engage your clients to check out your salon's Facebook page every day with an advent calendar of holiday tips and offers through December.
by Stacey Soble
Just Go For It: Asking For E-mail Addresses
E-mail marketing is one of the most important ways to communicate with clients. It’s easy and cheap for the salon and research shows clients prefer it, says Valorie Reavis, online and social media marketing specialist for Linkup Marketing. It helps manage clients’ appointment schedules with confirmations while it builds awareness and drives new business with special offers and newsletters. But even though everyone knows this and all are nodding their heads as they read, it’s still too awkward for many to ask for an e-mail address.
ON FACEBOOK: Disbelief and Grief Over Salon Shootings
Two deadly salon shootings shock the MODERN SALON Facebook and Twitter communities.
by Anne Moratto
Aura Friedman, Breaking Down Barriers and Tumbling About It
Social Media Expert, Kelly Ehlers, gets the inspirations behind celebrity Colorist Aura Friendman's social media endeavors. From inspiration to new clients Aura's doing it right, and her Tumblr is making waves.
by Kelly Ehlers
HALLOWEEN HOW-TO: Headbanging Rocker-Inspired Hair
Your clients will party all day and all night with this hair! If your clients are going for a more alternative look this Halloween, opt to giving them a softer looking Mohawk, like this half up half down style.
Kenra's Halloween-Inspired Pinterest Contest
Halloween with all its tricks and treats, is a very exciting time of year for stylists! Kenra Professional has partnered with My Best Friend's Hair to create 10 fun looks that can easily be re-created on your clients. The contest runs from October 12th to October 28th. Winners will be announced October 31st.
Tumblr, A Simple, Visual Blogging Solution for Salons
Social media expert Kelly Ehlers outlines how salons can use the Tumblr blogging platform to increase their online marketing presence.
by Kelly Ehlers