2013 STAMP Social Media Campaign Winner: Charles Penzone Salons
The Charles Penzone Salons captures the 2013 STAMP award for the best social media campaign for their Facebook Pro Pages and Pinterest How-Tos.
by Stacey Soble
Playing In The Mobile Web Space
I was recently interviewed by Stacey Soble from Salon Today, for their July/August 2013 issue, which focused on ‘going mobile’ – admittedly one of my fave topics! If you missed the article, here is a quick recap of my contributions on how mobile sites are essential for businesses in today’s fast paced digital world.
by Kelly Ehlers
Getting Your Salon Started on Facebook the Right Way
In today’s socially-connected society, it is still somewhat of a surprise to me that not all salons are utilizing social media to outreach and connect with their clients. If that’s you, it’s OK! After all, you know the saying ‘better late than never,’ right? The same applies to social media, however starting from ‘social’ scratch on Facebook can be intimidating.
by Kelly Ehlers
Social Media at The Studio: Wella HQ Hosted "Building Your Brand"
Kelly Ehlers, President of Evoke Brand Strategies and a Guest Blogger on MODERN SALON. Ehlers recently taught a class on how hairdressers can harness the power of social media to build their brand at Wella Headquarters
by Anne Moratto
The Power of Mobility: Instant Clients
At Off 7th Salon in Centereach, New York, an active Instagram program brings in 50-60 new clients per week.
by Stacey Soble
Instant Branding With Instagram’s Bite-Size Videos
The move by Instagram this week to introduce bite-sized video will accelerate the seismic shift to communicating via film and online, and provide a new platform to showcase the skills of the beauty industry, predicts social media expert Valorie Reavis of Linkup Marketing.
Nicole Morris on Mobile Devices in the Salon and Spa
As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the business of beauty.
Facebook Finally "Likes" Hashtags
Facebook's decision to add hashtags – a decision which moves the social media forum to an open network and means any salon can get caught up in a trending topic. Linkup Marketing's Valorie Reavis explains...
Martin Edwards on Mobile Devices in the Salon and Spa
As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the business of beauty.
Encouraging Good Reviews
Shortcuts' Paul Tate offers some strategies for encouraging clients to post positive online reviews.
by Paul Tate
Nuala Guildea on Mobile Devices in the Salon and Spa
As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the business of beauty.
Normajean Fusco on Mobile Devices in the Salon and Spa
As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the business of beauty.
How to Handle a Bad Online Review
Shortcuts' Paul Tate offers some excellent tips for handling a bad online review.
by Paul Tate
Converting Fans to Clients
No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.
Managing Online Reviews
Prospective clients are relying more and more on online reviews when researching and selecting their next salon, so Shortcuts' Paul Tate takes a look at all the review sites.
by Paul Tate
Welcome to The Shout Lounge
In Stacey Soble's exclusive podcast interview with Linkup Marketing's Valorie Reavis, we learn about The Shout Lounge, a new social media management tool designed to save salon owners time and make their content 'shout.'
by Stacey Soble
How to Handle Negativity on Social Media
Got a disgruntled client grumbling on Yelp? An irked employee sabotaging your Twitter? Before you react, social media expert Valorie Reavis helps you develop a social PR plan that prevents a hiccup from becoming a nightmare.