Holiday Musts
Do you hear jingle bells yet? Most major retailers start debuting their holiday merchandise in October, and it’s the perfect time for you to solidify your special service and retail plans.
Digital Marketing
Website, mobile marketing, social media, e-mail newsletter and blogs.
To Pin or Not to Pin
Linkup Marketing's Valorie Reavis introduces owners to Pinterest, and offers some winning pinning tips.
What's Your Virality?
In her blog series analyzing Facebook Insights, Linkup Marketing's Valorie Reavis explains 'virality' and show you how to track the engagement actions of your Facebook friends.
How to Grow Your Facebook Fan Base
The new word of mouth is Facebook, and Linkup Marketing's Valorie Reavis shows you how to grow your fan base.
Vblogging: How It Works For Esoterica Salon
An Interview with Ale Bonilla (aka "The Hair Ninja") about successfully using vblogs to promote your salon business. Including tips and tricks to fresh organic content.
by Kelly Ehlers
Facebook Flexibility
Through the launch of a new iPhone application, Facebook makes it easy for salon owners and other entrepreneurs to manage their Facebook pages on the move.
Vblogging 101 –What is it, and how do I start?
Social media expert Kelly Ehlers discusses how Vblogs (social media lingo for "video blogs") take your behind-the-scenes content and digitalize it, personalizing your salon for your customers. It is video content that you create to tell a story about your brand to the masses…and the best part, it’s easy and very cost effective!
by Kelly Ehlers
Social Media For Your Salon: It’s Not A Popularity Contest
One of the most common misconceptions surrounding social media for business is that it’s a popularity contest.
by Kelly Ehlers
On Your Mark. Get Set. Foursquare!
With over 10 million users on foursquare, this social media platform is a hard one to ignore…In fact, it’s one of my favorite free applications for salon to utilize, acting as a digital loyalty program in today’s mobile-driven society.
by Kelly Ehlers
Foursquare Helps Redefine Salon Loyalty Programs
It’s no secret that acquiring new clients costs far more than retaining existing ones…and with that, it’s time to share some important insight on the social platform that’s redefining traditional loyalty programs within salons. Meet foursquare, the location-based application that’s taking the mobile world by storm.
by Kelly Ehlers
Digging into Facebook Demographics
Linkup Marketing's Valorie Reavis helps you better understand your Facebook community by showing you how to decipher your demographics.
Strategies' Incubator Day Two with SALON TODAY 200 Salon Owners!
Strategies' Incubator Day Two on Monday, March 19, 2012. SALON TODAY 200 salon owners returned for another business building day where they were taught how to improve Team Service in their salons and how to implement Team-Based Pay.
Get Pinned!
Get ready to pin! Karie Bennett introduces you to Pinterest, the latest and great in social media and shows you how her salon is using it.
Pssst! The Facebook Shakeup
On March 30, Facebook will roll out a new version of its Timeline layout that will reshape your salon's business page. LinkUp Marketing's Valorie Reavis helps you prepare.
Introducing STAMP, SALON TODAY’s Annual Marketing Program
STAMP, SALON TODAY’s Annual Marketing Program takes “Show and Tell” to a national level by gathering and celebrating the best marketing and promotional ideas in the professional salon industry.
Understanding Facebook Metrics
Linkup Marketing's Valorie Reavis explains the metrics available through Facebook Insights, and shows you how to put them to work for your salon business.