
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
Growing your Facebook fans may seem like a daunting task. You can create easily create an engaging Facebook page, with beautiful photos and content, but unless you know how to best promote it, your fans may never find you! Here at Style Sync, we often remind our clients that social media is not a popularity contest, but in the same regard, it’s important to have a valuable audience to talk to on your Facebook page.
Growing your Facebook fans may seem like a daunting task. You can create easily create an engaging Facebook page, with beautiful photos and content, but unless you know how to best promote it, your fans may never find you! Here at Style Sync, we often remind our clients that social media is not a popularity contest, but in the same regard, it’s important to have a valuable audience to talk to on your Facebook page.

In order to start the momentum and grow your Facebook presence, here are a few tips:
1. Connect your physical and virtual communities: Use your real life connections to foster Facebook connections. The store down the street where your staff gets the morning coffee, or a local business you've done fundraisers with, all of these connections can introduce your local community to your Facebook page.
2. Share Original Content: Your salon has beauty happening every minute of every day, post that content. Remember to snap a quick photos to accompany the post.
3. Use your personal Facebook contacts. Share your professional page on your business page, and ask your personal friends to like your page!
4. Add a link to your Facebook page in your email signature. Everyone you are emailing should be aware of your Facebook page, provide them with an easy way to access it.
5. Promote your page in your salon. Whether it's a mirror cling, a poster on the wall or a link on your business cards, reminding your clients about your social media while they are in your salon will go a long way.
6. Add social sharing buttons to your website. This makes it easy for your fans to interact with your content.
Using these simple tips will make a big difference! Once you start to promote your page in a variety of ways with original and engaging content – your fans will be sure to interact.
For more tips and tricks on building your online brand with Tumblr and other social media resources check out StyleSync, a new, online education site built specifically for the salon industry! Go to: www.StyleSync.me for more information.
As always, feel free to contact me at: kehlers@evokebrands.com with any quesitons and, be sure to "like" our Facebook page.
As always, feel free to contact me at: kehlers@evokebrands.com with any questions or comments.
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About www.StyleSync.me:
Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.
Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.
About www.EvokeBrands.com:
At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.

Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.

In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.

Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.

Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.

The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.

Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.