In honor of the season I am beginning a special Holiday-focused blog series in which I will give you three simple promotional ideas to implement this month on your salon’s social networks. The most exciting part of these ideas is that they only require a small amount of customization to make them your own!

December is the ‘most wonderful time of the year for many things, including building your platforms and engage with your clients and to kick-it off, the first promotional event we suggest is called a “Facebook Pop-Up Party!” Who doesn’t like an impromptu salon soirée? Pop-up parties have become a trendy way to invite in-the-know fans and followers to your salon to celebrate their loyalty in a low-cost, low-fuss manner.

Simply create a Facebook event or party at a moment’s notice! Then invite your most dedicated clients and fans by sending out exclusive invites to your Facebook fans and Twitter followers. And, theme the party! For example, show your clients how to recreate the hottest holiday trends, or invite them to enjoy a night of discounted services

Make sure your clients know that it’s an exclusive invitations a thank you for their engagement on social media and continued business!

During the event, encourage the attendees to take photos and share them on your social media sites and tag your salon. Then upload all of your photos into an album to share the next day. Not only will it create buzz for your salon, it will have your clients invested in becoming a loyal client!

Stay tuned for the next post in the series where we’ll focus on Pinterest. And, remember, it’s the ‘most wonderful time of the year’ to create buzz through social media.

For more tips and tricks on building your on-line brand check out StyleSync, our on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists. We offer daily tips on our Facebook page, and monthly campaign strategies on our education platform. Go to: www.StyleSync.me and be sure to ‘like’ us on Facebook. 

As always, feel free to contact me at: kehlers@evokebrands.com with any questions or comments.

About www.StyleSync.me:

Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.

About www.EvokeBrands.com:

At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.