
In The Know

National Recruitment Campaign Looks for Gen Z Beauty Lovers to "Make Your Mark"
Beauty insiders and brands engage the “next gen” of beauty.

Join Live repHAIRations Event, Aug. 31, for Full Day of Education on Multi-Cultural Styling
This digital education event is intended to repair a damaged industry through education for all hairdressers about all hair textures.

PRAVANA Announces Key New Hires and Promotions
Pravana promotes and announces the new hire of key team members on the Sales, Marketing, Communications and Digital teams.

CA Salons and Barbershops Allowed to Reopen for Indoor Services
On Friday, August 28, California Gov. Gavin Newsom introduced a new four-tier, color-coded system that will replace California’s monitoring list. Under the new system, all of the state's hair salons and barbershops are permitted to reopen indoors with modifications.

California Salons and Stylists, Let's Talk: PBA Hosts Update on Re-Opening and Q & A
On August 27th, 2020, at 9:30 AM PST, join the PBA (Professional Beauty Association) for an interactive session to discuss the state of salons in California.

Beauty with Purpose: How Thinking About Sustainability Helps These Salon Owners Thrive
Stylists want to leave a lasting impact on their clients but not on the earth. Reducing their carbon footprint means partnering with brands that are also looking to reduce waste, energy and water-use.
Sponsored by Pureology

Sustainability in the Salon: More Important Than Ever
The demand for beauty products that are clean, ethically sourced and sustainable has not slowed during our current COVID-19 global crisis. If anything, the need to operate a sustainable business translates into being a more resilient business.
Sponsored by Lakme Teknia

Sustainability Week: Celebrating Conscious Beauty
During Sustainability Week (August 24-28), we will profile the latest in recyclable materials, energy-saving resources, waste- reducing strategies, eco-conscious practices, and all things clean and green.

Sustainably-Minded Beauty Students Awarded Sustainable Success Scholarships
Three sustainably-minded beauty school students have been named recipients of the Sustainable Success scholarship awarded by the Horst M. Rechelbacher Foundation and administered by Beauty Changes Lives.

The Beauty of Reinvention: The Professional Beauty Association Launches Executive Summit 2020
On September 2nd, at 11 am PST/2 pm EST, the PBA will present the keynote “The Road to Reinvention: How inventive thinking can drive success in turbulent times,” presented by New York Times bestselling author Josh Linkner.

LA Mayor's Office Warns Reopening Salons Prematurely Could Backfire When It Comes to Lifting Closure Mandate
Armed with data and stories of the impact the prolonged closure is having on California salons, a coalition of beauty businesses lobbies the LA Mayor's office, asking for the safe reopening of beauty-based businesses.

STARRING By Ted Gibson Reopens in CA Despite State Shutdown Orders
Joining forces with Civil Right Attorney and Trial Lawyer Mark Geragos and The Professional Beauty Federation of California, Ted Gibson and Jason Backe make a stand for salon owners by reopening their Los Angeles-based salon before shutdown mandate is lifted.

Beauty Industry Veteran Named New Executive Director of the American Association of Cosmetology Schools
Anthony Civitano, has been named Interim Executive Director for the association effective immediately.

The Salon and Spa Relief Fund Eases Financial Strain for Salon Owners
Since Hurricane Katrina in 2005, the Salon and Spa Relief Fund has come to the aid of salons and salon professionals impacted by natural disaster, but the national scale of the pandemic presented a big hurdle. With an infusion of support from Aveda, the fund has helped 246 salons and growing.

A Helping Hand from Kao Aids Salons in Getting Back to Business
Since the height of the pandemic, the Kao Salon Industry Recovery Initiative has been helping salons by creating special marketing campaigns, allowing members to convert loyalty points to Visa gift cards to pay bills, with special pricing that increases salon profitability and by sending 2,000 Reopening Kits. Find out more.

Wella Honors Outstanding Salon Industry Artistry at 2020 Beauty Envision Awards
Congrats to all these artists!
Aveda Challenges Owners to Personal and Professional Growth
SALON TODAY spotlights four stories on these trending topics: elevating Black voices in beauty, new revenue stream from lashes, and guidance for stylists and owners during the ongoing pandemic.
Sponsored by Aveda Means Business




