The professional beauty industry is constantly evolving. New services like head spa treatments quickly gain mainstream popularity, and beauty professionals have to keep up. At the same time, the rise of GLP-1 medications has more clients than ever looking for help with thinning hair and hair loss, and groundbreaking advancements in hair extension technology are giving stylists new ways to meet that demand.

John and Denise Philipp saw the need for continuing education 30 years ago when they started TruBeauty Concepts, an independent professional beauty distributor serving the Northeast and Mid-Atlantic U.S., in the basement of their home. Today the family-owned company is one of the largest beauty distributors in the country, with a mission to support stylists with exclusive professional products and technique-driven education that gives them the tools they need to be successful and profitable.

In 2012, TruBeauty Concepts made its most significant investment in professional beauty education with the opening of H.O.P.E. (Home of Professional Education). Set on an 8-acre farm near the Pennsylvania and New Jersey border, just 60 miles from Manhattan and 40 miles from Philadelphia, H.O.P.E. has welcomed some of the most esteemed educators in the beauty industry. The heart of the campus is a renovated 10,000 square foot barn, equipped with state-of-the-art technology and equipment for an unparalleled learning experience.

"Your education doesn't end when you receive your license. If anything, that's where it begins," says Denise Philipp, co-founder of TruBeauty Concepts. "Our business isn't just about beauty products. It's about people, it's about education, and it's about helping beauty professionals build careers they can be proud of."

Because there isn’t just one way to learn, TruBeauty Concepts offers education in a variety of formats to suit the needs of today’s beauty professionals.

In-Salon Education

Because there isn’t just one way to learn, TruBeauty Concepts offers education in a variety of formats to suit the needs of today’s beauty professionals.

Education Center Classes

Because there isn’t just one way to learn, TruBeauty Concepts offers education in a variety of formats to suit the needs of today’s beauty professionals.

Online Certification

Their online certification opportunities allow beauty professionals to continue developing their skills with flexible learning options designed to fit today's busy lifestyles.

Education Beyond the License

TruBeauty Concepts views a cosmetology license as the starting point of a stylist's education, not the finish line. As new techniques, certifications and services continue to emerge, the company's programs are designed to help stylists expand their skills, better serve their clients, and grow their businesses, whether they are adding hair extensions to their service menu, training a salon team, or staying current on the latest techniques and trends.

For more information about TruBeauty Concepts, please visit www.trubeautyconcepts.com or call 888-371-5040.

ABOUT TRUBEAUTY CONCEPTS: TruBeauty is dedicated to empowering professionals in the beauty salon and spa industry. As a family-owned independent beauty distributor established in 1996, it prioritizes exceptional service, offering unique and high-quality brands to help stylists and beauty professionals thrive. Rooted In the values of being trusted, respected and unique (TRU), the company believes in putting customers first and providing the best education as they believe it is the key to unlocking success in the competitive beauty market.