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SEARCHAt its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
Bumble and bumble, the heritage hairdressing brand, is giving professionals a reason to take a fresh look.
Founded in New York in the 1970s, Bumble and bumble built its reputation on the craft of hairdressing, with products created to meet the demands of working stylists and colorists. Its reach has since extended from salons to backstage kits, red carpets, and the bathrooms of loyal consumers. Today, the brand is building on those roots with a renewed emphasis on its professional presence, expanding access to its products and accelerating the education that helps hairdressers put them to work.
In February 2026, Bumble and bumble’s products and educational opportunities became available through SalonCentric’s more than 850 stores, SalonCentric.com, and its mobile app. The partnership gives licensed beauty professionals more ways to discover, shop, and learn from the brand, connecting Bumble and bumble with SalonCentric’s network of more than 1.2 million professionals across North America.
For Bumble and bumble, that broader reach is about helping stylists develop their skills, introduce clients to products they trust, and make the brand part of their everyday salon business.
“Bumble and bumble has always been a brand built by pros, for pros, and our partnership with SalonCentric allows us to bring our education, artistry, and iconic products to more stylists than ever before,” said Shane Wolf, President of Global Brands, Bumble and bumble and Aveda, The Estée Lauder Companies.
“It’s a deliberate step to advance our position and reaffirm our commitment to hairdressers and the professional community we helped build.”
The culture Doss is building asks artists to bring openness, humility, and a willingness to be vulnerable alongside their expertise. At its heart is a shared purpose: supporting the people who make this industry what it is.
Expanded distribution creates more opportunities to connect. Education gives those connections depth. And the artists delivering that education will play a central role in Bb’s next chapter.
At the Chair to Boss event in Chicago, the brainchild of entrepreneur and educator Mireya Villarreal,Sheri Doss, Bumble and bumble Head of Education, spoke about assembling the Bumble and bumble Artist Collective, a team of stylists who will bring the brand’s approach to craft, creativity, and self-expression to professionals across the industry. Doss shared that her criteria go beyond technical ability or an impressive social following. She is looking for people who are as committed to learning as they are to teaching.
“So the first thing I look for is somebody who is committed to seeing their blind spots and seeking mentorship and education to overcome them and get better,” Doss says. “The second thing, and the most important thing, is authenticity.”
For Doss, the ability to connect with other hairdressers begins with a sincere desire to help them grow. “I’m very clear on my mission and my vision: to help others learn something new so they can live their best life. People have to be committed to that as well.”
That commitment also shows up in the less glamorous work of being part of a team. Everyone packs boxes, sets up, and breaks down. Everyone contributes. “You’re not better than anybody else. You unpack together. You put everything up together. And always, it’s maintaining a passion for this industry and, most importantly, the people in it.”
With that mission in mind, we asked Doss to open her “Doss-ier” of dedicated artists. Ahead, we hear about the members of the Collective bringing Bb’s heritage—and its next chapter—to life, while also getting Doss's take on what is cool now in cutting.
SHERI DOSS: One of the things we're most proud of is the incredible community of artists we're building through the House of Bumble Collective.
We have artists like Philip Wolff, Ashlee Norman, Hugo Urias, and Bit Sanders, alongside some of our iconic Flagship artists like Coco Santiago, Frankie Denise, Ivan Matsumoto, JamieLynn DiSimone, and Tom Gallagher, who have helped shape Bumble and bumble's creative identity and heritage.
What makes this collective so special is that while they all bring different perspectives, aesthetics, and experiences, they're united by a deep commitment to craft and a genuine passion for the hairdressing community.
For us, technical excellence is a given. But what really matters is their curiosity, their creative eye, their generosity in sharing what they know, and their desire to elevate the people around them.
At Bumble, we've always believed that the eye is sharper than the blade. Great hair starts long before the first cut. It starts with how an artist sees, interprets, and approaches their craft. That's the creative mindset we look for in every artist who represents us.
Our mission has always been to serve the stylist. To inspire them, challenge them, and give them the tools and confidence to push their creativity further.
We're not looking for artists who all think alike or create the same way. We want artists who bring a strong point of view, respect the craft, and believe that when we invest in the hairdresser, we elevate the entire industry.
That's what "Crafted for the Hands That Create" means to us. It's more than a statement. It's our commitment to the professionals whose creativity, passion, and artistry move this industry forward.
We were built by hairdressers, for hairdressers. And the next chapter of Bumble and bumble is about honoring that heritage while inspiring the next generation of artists to create what's next.
SHERI DOSS: I think modern hair is less about following a specific trend and more about how you interpret it.
We're seeing a real shift toward individuality. Hair that feels effortless, has movement, texture, and personality. Even when a look is incredibly polished, there's something about it that feels lived-in and authentic.
For me, what makes hair modern is the balance between strong technical foundations and the freedom to break the rules.
You can take a classic bob, a shag, or even a beautiful blowout and make it feel completely new through the way you approach the shape, the finish, or the person wearing it.
And I think that's what is so exciting about hair right now. It's not about everyone looking the same. It's about creating something that feels uniquely theirs.
Great hair doesn't have to follow a trend. It should make someone feel like the best version of themselves.
Bumble and bumble creates products for hairdressers who pursue technical and artistic excellence through bold self-expression—and makes them easy enough for clients to use at home. From the wave-enhancing Surf Spray to the moisturizing Hairdresser’s Invisible Oil range, these salon staples connect professional artistry with everyday styling.
SHERI DOSS: I want them to understand that Bumble and bumble has always been so much more than a product brand. We were born in New York City, built by hairdressers, and shaped by the creativity and energy of the salon, backstage, and the streets.
At our core, we're about giving people the tools, the confidence, and the freedom to express themselves through hair. And while we have this incredible heritage, we're not interested in simply looking back. We're taking everything that made Bumble iconic and making it relevant for a whole new generation of stylists and consumers.
If there's one thing I want someone to take away, it's that Bumble and bumble doesn't tell you who to be or how your hair should look. We give you the tools to create it your way. No trends. No rules. Just craft.
Originally posted on Modern Salon
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