
KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
On Friday, August 28, California Gov. Gavin Newsom introduced a new four-tier, color-coded system that will replace California’s monitoring list. Under the new system, all of the state's hair salons and barbershops are permitted to reopen indoors with modifications.

The “Blueprint for a Safer Economy,” a statewide, stringent and slow plan for living with COVID-19 for the long haul, imposes risk-based criteria on tightening and loosening COVID-19 allowable activities and expands the length of time between changes to assess how any movement affects the trajectory of the disease.
Californians can go to covid19.ca.gov to find out where their county falls and what activities are allowable in each county.
“This Blueprint is statewide, stringent and slow,” said Governor Newsom. “We have made notable progress over recent weeks, but the disease is still too widespread across the state. COVID-19 will be with us for a long time and we all need to adapt. We need to live differently. And we need to minimize exposure for our health, for our families and for our communities.”
The Blueprint builds on lessons learned from the first six months of the disease – and the new scientific understanding that has been collected – to create a new system for regulating movement and COVID-19 transmissions. It includes:
At least 21 days to expand activities beyond the initial tier to ensure California better limits the spread of the virus;
Mandatory metrics – case rates and test positivity – to measure how widespread COVID-19 is in each county and guide what is allowed;
A uniform state framework, with four categories instead of 58 different sets of rules;
A more nuanced way of allowing activity: Instead of open vs. closed, sectors can be partially opened and progressively add to their operations as disease transmission decreases; and
A new process for tightening back up again quickly when conditions worsen.
Based on recent data, each county will fall into one of four colored tiers – Purple (Widespread), Red (Substantial), Orange (Moderate) and Yellow (Minimal) – based on how prevalent COVID-19 is in each county and the extent of community spread. That color will indicate how sectors can operate.
For example, in the Purple (Widespread) tier where the disease is widespread, restaurants can only operate outdoors. But once a county has achieved a lower level of disease transmission and moved into the Red (Substantial) tier, restaurants can operate with 25 percent capacity indoors or 100 patrons, whichever is fewer.
It relies on two leading health metrics: number of cases per 100,000 residents and percentage of COVID-19 tests that come back positive. In addition, counties will also be required to show they are targeting resources and making the greatest efforts to prevent and fight COVID in communities and with individuals with the highest risk, and demonstrate improvements in outcomes.
Counties must remain in every tier but purple for a minimum of 21 days before being eligible to move into the next tier. Each Tuesday, California will update each county’s data for the previous week and make corresponding changes to tiers. In order to move into a less restrictive tier, a county must meet that tier’s criteria for two straight weeks.
Conversely, counties that fail to meet the metrics for their current tier for two consecutive weeks must move to the next most restrictive tier. The plan also includes an “emergency brake” where the state can intervene more immediately for concerning factors like hospitalizations.
Purple (Widespread) is substituted for the previous County Data Monitoring List (which has equivalent criteria to Purple). Schools in the (Purple) Widespread tier aren’t permitted to reopen for in-person instruction, unless they receive a waiver from their local health department for TK-6 grades. Schools can reopen for in-person instruction once their county has been in the Red (Substantial) tier for at least two weeks.

The plan also emphasizes that no matter what restrictions the state puts in place, COVID-19 will get the upper hand if Californians don’t adapt their behaviors for the duration of the pandemic.
That means, until an effective vaccine is distributed, Californians must wear a mask every time they’re with people outside their household. Residents must take activities outside and maintain distance even with loved ones who do not live with them. Californians must realize that the safest place to be is still at home. And the elderly and those with medical conditions should still stay away from others as much as possible.
The Governor today also announced newPSAs highlighting the dangers of social gatherings during the pandemic and partnerships with Yelp, Facebook, Google and OpenTable, which will now encourage businesses to share COVID-19 safety precautions through new features so that customers can make informed decisions to protect their health and safety
Originally posted on Modern Salon

Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.

This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.

Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.

Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.

The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.

Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.

A new report criticizes the regulations' impact against students and entrepreneurs.