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SEARCHMarketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.
As a salon owner, your schedule is relentless. Between working behind the chair, taking care of payroll, and paying the bills, there’s not a lot of time leftover for anything else.
Except marketing your business is also a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact. With the right system, all of your marketing — from special promotions to automated birthday messages — can be easily executed, allowing you to stay in front of your clients year-round.
Fill out the form below to determine if your salon software is delivering the marketing you need!
Originally posted on Modern Salon
August is time for parents to drag their kiddos into the salon for that picture-ready, back-to-school haircut, and September is a great month for weary moms to reward themselves at the spa. Handwrytten's David Wachs offers five strategies for improving your back-to-school marketing campaigns.
Gen Alpha grew up in a world built around them, and they're already booking appointments. Danielle Anderson explains why this generation is the most valuable future guest your salon will ever have, and how to win her (and the parent who pays) starting now.
As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.
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In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.
Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
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Are you taking advantage of your tech? Phorest guides the way to your best business.
Sponsored by Phorest
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Mother's Day is an excellent opportunity for gift card and retail sales for salons and spas, but an interesting new study ranks the states where mothers tend to received the best celebrating.
Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today. Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.
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This season, salons can entice holiday shoppers with artistic and unique gifts of beauty, in the form of Oribe’s 2023 Holiday Collection: Eternal Rituals. The 2023 lineup consists of seven, limited-edition gift sets, highlighting Oribe’s heritage craftsmanship and vivid storytelling by multidisciplinary artist and designer Louis Barthélemy.
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