4 Touchpoints of a Client's Social Media Experience
As one of the owners and a lead educator/coach of the Summit Salon Business Center, Michael Cole is in a unique position to observe how some of the best salons leverage social media to grow their businesses.
by Stacey Soble
Salon Digital Summit: 3 Keys to Positioning Yourself to Make Money from Social Media
It's no surprise that influencer marketing is marketing's biggest tool today. It's also one of the most exciting, fastest growing—and changing—areas for salon careers or professional development. Here's how to position yourself for Instagram success.
by Jamie Newman
Salon Digital Summit: The Business of Being a Beauty Influencer
Some strategies for creating content and then protecting your precious content once it's made.
by Anne Moratto
Salon Digital Summit: Instagram and Your Salon Professional Brand: How Personal Is Too Personal
The trio of experts on a panel at Salon Digital Summit discussing the business of getting personal on Instagram included stylists Christina Kreitel and Christopher Smith, and Natalie Boos, director of marketing for the Business of Balayage.
by Anne Moratto
Salon Digital Summit: How to Generate Salon Reviews and Respond to Negative Ones
At the first Salon Digital Summit in Los Angeles, Phorest's Chris Brennan helps salons navigate online reviews—mastering the techniques for soliciting for client reviews, as well as handling negative ones.
Salon Digital Summit: Setting Your Salon Social and Digital Objectives
Tech expert and beauty enthusiast influencer Sarah Bryant @sarah_louwho shared the stage with salon artist and educator Chief Behr @chiefbehrhair to talk about how to use social media for a variety of purposes.
by Anne Moratto
Salon Digital Summit: Social Media Success, Step-by-Step, with Mane Addicts
From something as practical as making sure to wipe the camera lens to what kind of content performs well on social, this panel offered great insight on how stylists can use social media to build their business.
by Anne Moratto
Salon Digital Summit: Personal Branding for Salons and Stylists: Defining Your Voice, Your Reach, Your Passion
The opening panel at Salon Digital Summit hosted by Eric Taylor offered such wonderful nuts-and-bolts advice about social media success with an emphasis on authenticity.
by Anne Moratto
5 Free Google Tools to Drive Traffic to Your Site and Your Salon
At the Aveda Business College following Aveda's Global Congress, Google consultant Angelina Darrisaw spotlights free tools to drive prospective clients to your website.
Expand Your Influence: Salon Digital Summit Takes LA in November
The intensive, hands-on learning experience will explore the art of digital and social media to grow a salon professional’s influence and business. VIP attendees will include members of the MODERN SALON Artist Connective, celebrity stylists and influencers.
STAMP 2018: Get Clients to Watch Your Videos With Do-It-Yourself Video Tips
Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez. Throughout the video, she talks about retail items that are sold in the salon and offers helpful do-it-yourself tips.
by Stacey Soble
2018 STAMP: How Salon Rootz's Salon Videos Were Seen More Than 1 Million Times!
Salon Rootz put together three short videos to popular music that showed clips of stylists working in the salon, still shots and product shots. Collectively, the three videos were seen more than one million times on a boost of just $50.
by Stacey Soble
STAMP 2018: How Scott J Salon's Social Media Post Reached More Than 2,150 Followers
Sometimes an opportunity arises to have fun with clients in ways that don’t involve doing their hair. Scott J decided to leverage the spirit of April Fool’s Day with this tongue-in-cheek post, ‘debuting’ their newest salon: Dogue, for the discerning canine.
by Stacey Soble
STAMP 2018: How to Get Creative With Your Social Media Posts
In February, Nurtur posed a correlation between shades of hair and how clients like their coffee. With 173 likes, it was a hit.
by Stacey Soble
STAMP 2018: Get Noticed by Inviting Social Influencers into Your Salon
In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.
by Stacey Soble
2018 STAMP: Boosting Your Presence With Your Salon's Personal Hashtag
Every Friday, the team at RedBloom posts a picture with the #redbloomessentials hashtag, showcasing some of their favorite products or tools with a picture or Boomerang, frequently highlighting a seasonal product or promotion.
by Stacey Soble
Penzone Salons + Spas to Takeover ISBN Facebook
Debbie Penzone, president and CEO of Pezone Salons + Spas in Columbus, Ohio, offers up a Facebook Live tour of the company's newest location, as well as answers viewer questions, during a hijack of ISBN's Facebook feed in August.