SALON TODAY 200: Von Anthony Salon Resets Its Life Cycle
Post-pandemic clientele, along with a team shift, bring a younger vibe.
Lessons From a Barbershop
What is it about a barbershop that feels so honest and down-home, like the comfort food of grooming?
An Innovative AI Tool to Train Customer Service
Training employees in strong customer service skills can be a never-ending challenge, until now. A new AI tool trains and grades employees on scripts, that you can customize to your preference.
by Stacey Soble
Why Male Clients are the Salon Industry’s Most Overlooked Asset
Boulevard's director of education supplies tips on tapping into a lucrative market you may be undervaluing.
Covid Restrictions Clarify a Culture
An upstate New York salon builds a like-minded clientele.
Sound On: The Ultimate Salon Playlist
Top 10 songs to play during any manicure, hair cut, color or press.
Challenging Clients and the Lessons They Teach
Salon owners share the stories of their most annoying, crazy and ridiculous clients, including what those experiences have taught their teams. (Client names have been changed to protect the guilty.)
by Stacey Soble
Kim Kimble’s Data-Driven Pandemic Recovery Techniques for Salon Owners
Kim Kimble, known for her on-set styling skills, TV personality and star-studded clientele, has partnered with American Express to help salon owners recover and rebuild from pandemic-related challenges.
Sponsored by American Express
The #1 Way to Teach Your Team to Have Incredible Client Empathy
Customer Service Expert John DiJulius shows companies how to create a Day-in-the-Life-of-Your-Customer video to teach their employees customer empathy, and he shares the video he created for his own John Robert's Spa.
7 Ways to Create an Emotional Connection with Your Customers
Client Service Guru John DiJulius shares seven ways you and your salon team can create an emotional connection with your clients, and why that is more important today than ever. DiJulius follows that up by sharing the most remarkable customer service story he has ever heard and what you can learn from it.
3 Touchpoints to Reconnect with Clients & Get Them Back In
In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.
Financial Trends: Client Retention Is the Metric for Success
As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.
5 Content Ideas to Capture Audience Attention on Social
As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.
3 Strategies to Avoid Customer Loss
Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.
Authentic Messaging Wins With Clients – Both Current & Potential
As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.
How to Keep Reinventing the Client Experience
Joey Coleman, author of "Never Lose a Customer Again,' will be a featured speaker in a complimentary webinar presented by ISBN. Find out how to register for the webinar, which is open to anyone.
by Stacey Soble
Come Back Stronger Than Ever After Crisis: Build Customer Loyalty Now
The most effective ways to retain your current clients and acquire new ones--during a crisis or otherwise--is to make them feel invested in your brand. Ray Clopton, CEO of Wilbur, shows you how.