

The Power of Intuition and Empathy in Elevating the Client Experience Amid Haircare Challenges
Every client who enters your salon carries a unique story, often concealed beneath layers of emotions and experiences. By understanding the unique journeys of your clients, you have the power to uplift their experiences, providing not just hair solutions but also comfort, empathy, and empowerment.

The “Greatest Hits” Of Hard-Learned Wisdom: Practices I Wish I Had at the Beginning of My Career
Master stylist and Sam Villa Artistic Team Member Jesse Linares shares habits he wishes he had started at the beginning of his career.

Strategies for Ensuring Long-Term Success and Profitability
Coach Karen Hardee offers strategies for keeping your chairs full and creating the experiences that have clients coming back for more.

Perfect Pairing: Why Matching Clients with the Right Hairstylist Matters
Gary Harlan offers 7 considerations when matching new clients to their future professionals, ensuring a perfect fit.

A Lesson from the Mouse
A magical moment at an amusement park turns a miserable day into a favorite family memory. What does that have to do with salon business? It's all in the creation of the experience.

5 Things Clients Won't Tell You Before They Leave
As service providers, we often wonder why clients choose to leave without providing any feedback. Most of the reasons can be traced back to one key factor: communication. Here are five things your clients might not be telling you.

The 2 Crucial Steps to Creating a 7+ Figure Business
Whether you're a beauty business owner or a professional stylist, Salon Success Revolution's Karen Hardee shares two critical steps in developing and growing your business.

Tips for Dealing with Toxic Salon Clients
Some clients leave you drained and stressed out. I call them toxic clients because their way has an unexplainable heaviness. Here are some strategies for identifying and dealing with these personalities.

Is the Salon Industry Really Recession-Proof?
Maybe, maybe not. In any case, Salon Owner and Technology Founder Kati Whitledge offers some tips on keeping sales strong and client counts growing to fill in any gaps.

Beyond Word of Mouth: How to Attract High-End Clients in the Digital Age
In today's digital world, word of mouth isn't enough to attract your dream clients. Blogger Dawna Jarvis talks about the importance of providing exceptional customer service, offering premium services and packages, building a strong online presence and defining your niche.

Strategies on Getting and Retaining Client Attention
Attracting new customers and keeping them retained is the key to your future growth. Coach Lauren Smith shares five strategies that will help you grow a bigger, more loyal client base.

How Does Centre Salons and Spas Love Its Clients? Let Us Count the Ways
With a toolbox of strategies and multiple locations, the Colorado salon business casts a wide net to reach a high guest retention rate.

Shhh! Spa Services at Douglas J Salon Calm Down
Part of your guest's experience is the conversation they have with their service provider, but how do you know when your client wants to chat or wants to simply enjoy the serenity of her downtime? One Michigan salon normalizes opting out of conversation.

Common Guest Challenges and How to Resolve Them
How do you handle sore subjects with clients? See how Jesse Linares keeps client relationships top of mind when dealing with topics like price increases and lateness.

Treat Everyone Like Its Their First Time
Most salons are very good at making a client feel special on their first visit. But what about the second, third or even tenth. Kim Becker from Hello Gorgeous! talks about the importance of consistent customer service for all your guests.

Vagaro’s New Features Bring Big Benefits to Salons
Vagaro recently added three new features to its software: Add-Ons, Vagaro Pay Later, and Maps. With more tools for success, salon owners can give their guests a more convenient salon experience. Find out what Vagaro can do to help grow your business.
Sponsored by Vagaro

SALON TODAY 200: Sean Rocco Fill Chairs Using Tech Tools
Data Axle helps the salon identify new residents to their area in Charlotte and target them via email or direct-mail. The owners are impressed with their ROI.




