Virtual Network Computing at Charles Penzone
With a six-location operation headquartered in Powell, Ohio, Charles Penzone Salons depends on VNC Viewer to minimize problem-solving downtime when computer issues arise. This virtual network computing (VNC) technology allows Penzone’s IT ...
by Stacey Soble
Paul Mitchell Business Revolution: Advice from John Paul and Michaeline DeJoria
The first Paul Mitchell Business rEvolution conference is underway, focusing on developing salon owners, independent stylists and sales professionals to become successful entrepreneurs and business people. Taking place in Las Vegas, NV at ...
by Anne Moratto
The Third Place and Subliminal Messaging
The salon of the future will not survive on hair services alone. It will have to be supplemented with other reasons the consumer will want to visit. We need to ensure that consumers view our businesses as “The Third Place.” Your home ...
by Stacey Soble
How to Gain Your Team's Emotional Commitment
Great leaders, including salon owners and managers, realize in order to get people follow them, they have to turn what’s important to them into a compelling cause for others to follow.How do you do that? Find out what’s most ...
by Stacey Soble
5 Strategies to Improve Your Male Clients' Salon Experience
This summer, men are looking for versatile styles and a convenient salon experience that won’t slow them down.
Media Relations: The Lost Art of the Press Release
One of the most often overlooked promotional opportunities is the press release. They can be mildly intimidating to those who haven’t written them in the past, or for those who don’t have anexisting relationship with someone in the ...
by Zane Hagy
The New Tools of the Trade
Move over shears, blowdryers and color brushes! Technology is arming stylists and owners with a whole array of tools—from Apple watches to selfie stations to management apps to build a stronger salon business.For Salon Today's ...
by Stacey Soble
How to Use Your Website to Boost Email Marketing
To make the most of your e-marketing you need subscribers – the more the merrier. In the final part of a three-blog series on ways to boost your database, Paul Tate of Shortcuts outlines the wonders of the website as a way to increase the ...
by Stacey Soble
Tech Talk
Technology can come in the form of better management tools for salon owners, more efficient means of communicating with a client or the newest social platform for sharing what’s new. This month we ask industry leaders to tell us: ...
by Anne Moratto
Genuine Mr. Nice Guy
Look up “busy” in the dictionary, and you just may see Eric Fisher’s picture. Between managing his three eponymous salons and a cosmetology school in Wichita, Kansas, traveling the country as a platform artist with Aquage, and ...
by Stacey Soble
Atelier Leverages Management Apps for Improved Salon Communication
With two locations and 50 employees, one of Karie Bennett’s biggest challenges is communicating announcements to her staff.The owner of Atelier Salon and Studio in San Jose, California, regularly needs to let her staff know about new ...
by Stacey Soble
How the Apple Watch is Helping Management at Nuovo Salon Group
Terry McKee is a self-professed techie. A few months before the Apple Watch debuted, McKee, who with James Amato owns Nuovo Salon Group in the Sarasota, Florida, region, gave himself a lecture. “I said, ‘Terry, you’re going to ...
by Stacey Soble
The Deskless Salon Shapes the Client Experience
A few years ago, Lavish Salon owner Kristi Brehm took radical action when she eliminated her front desk entirely. The Webster, Texas-based owner found herself frustrated with the lack of interaction between her clients and front desk staff, but ...
by Stacey Soble
Technology on the Horizon--How Will it Impact Your Salon?
In the July 2015, Salon Today is taking a close look at how some of the latest technologies--Apple Watches, selfie stations, and deskless reception areas--are shaping salon business and the client experience. To be prepared for the future though, salon owners should also have their finger on the pulse of developing technologies assessing how they may shape the future.
by Stacey Soble
Bii Natural Salon's SEO Marketing Plan Fuels Growth
Bii Natural Salon in West Dundee, Illinois, ensures their business remains a top-ranked online search result by incorporating an SEO marketing plan into their content strategy. Bii’s beauty blog, updated bi-weekly at a minimum, uses Google ...
by Stacey Soble
Selfie Statistics
Think selfies are a passing fad? Well, consider some of these fun facts about selfies, and you might start thinking about how leveraging this behavior might boost your own beauty business:According to Phandroid.com, approximately 93 million ...
by Stacey Soble
Cheeky Strut's Selfie Station Ignites Salon Marketing
Nearly seven years ago, Kaite Lyn Christoffersen launched her sassy little salon concept in Grand Rapids, Michigan. Cheeky Strut is quirky, yet feminine, just the way Christoffersen wants clients to feel when they leave the salon. “Cheeky ...
by Stacey Soble