STAMP 2015: Trixies' Radio Commercial
Are You Ready to Be Pampered?TrixiesDes Moines, IowaOwned by: Tricia Rivas In this ad, radio personality Caress Carter details an afternoon of services at Trixie’s, “where Midwest charm meets big-city style.” She talks ...
by Stacey Soble
STAMP 2015: Coco Cheveux's Radio Commercial
Show Your 'StashCoco CheveuxSouth Portland, MaineOwned by: Tiffany Conway To raise awareness for men’s health through the Movember movement and to grow their men’s business, Coco Cheveux launched a clever radio ad featuring ...
by Stacey Soble
Announcing the 2015 STAMP Winners
For salon and spa owners around the country, September is the perfect month to look at Calendar Year 2016 and plan out future marketing ideas and promotions around new services and retail. What better way to infuse some fresh ideas into your ...
by Stacey Soble
Finding the Total Insurance Package for Your Salon
If your salon has ever had to file an insurance claim when a client slips and falls, or when a pedicure causes an infection, then you know how important it is to have the right insurance coverage. But for small businesses like salons, it often ...
by Stacey Soble
Wrap it Up! 4 Steps to Successful Retail Sales
In just a few short weeks, it’ll be time to break your winter sweaters out of storage, and haul down your boxes of salon decorations. As you plan this year’s holiday season, Eufora Founder Don Bewley has four helpful steps to get you ...
by Stacey Soble
The Modern Grapevine
The advent of the internet, then social media, has forged an intelligent beauty consumer—one who is on top of the latest trends, who researches product ingredients herself, and who always has an eye out for a value-added service or ...
by Stacey Soble
5 Reasons to Update that MySpace Page!
What? Did I just show myself as outdated by referencing MySpace in a current article? Well, it’s still out there, along with dozens of other social media outlets and online tools you’ve used in the past. Do a quick online search ...
by Zane Hagy
Boys and their Toys
The way to a man’s heart—and ultimately his hair—is through his smartphone. Salon owners sound off on how to leverage today’s mobile technology to grow your male client base. Men love their gadgets. So could the ...
Architects of Design: The Modern Man Cave
Known as the founder of American Crew and its artistic director, David Raccuglia and Paul Wilson also are the owners of Art + Science, a chain of four salons in the greater Chicagoland area. As they witnessed the growth of American Crew ...
6 Ways to Woo A Man
When clients walk through your door, what’s their first impression? Do you have posters with trendy women’s styles in the window? Is your décor feminine? Are your products in soothing shades of pastels? Do you have a wide array of ...
New Study Indicates Professional Appliances and Shears Sales Up 5.2% in 2014
Manufacturer sales for the professional salon industry’s appliances category grew 5.2 percent in 2014, according to the new 2014 Professional Salon & Pro Beauty Industry Appliances & Shears Study from Professional Consultants & ...
by Stacey Soble
5 Ways to Build Your Male Clientele
Men's groomer Patti Davenport, who nabbed American Crew's highest achievement for its educators, offers five tips for gaining guys.1. Request referrals. “Ask your female clients who they know, by saying ‘We have a new ...
by Jamie Newman
Advice from an All-Star
After eight years of American Crew experience, Patti Davenport was named 2014’s International All-Star of the Year, an honor she names as the apex of her career. Davenport has always gravitated toward men’s grooming services. ...
by Dana Nasatir
Lavish's Life Stylist Boosts Retail Sales
Kristi Brehm, owner of Lavish in Webster, Texas is serious about retail. She’s removed her front desk in order to get staff out on the floor, greeting clients and assisting them. She conducts weekly product focus classes with her team so ...
by Stacey Soble
Marketing Basics: Follow Your Plan, Avoid Shiny Objects
If you don’t have a marketing plan, create one - then come back and read this post. It can be asimple plan (a few simple goals and a few simple action items to reach each goal).Now, think about your marketing plan every time an opportunity ...
by Zane Hagy
5 Tips For A Successful Beauty Launch from L.A. Hair's Jonathan Antin
For salon owners and stylists considering launching their own product line, the new reality series L.A. Hair will be of particular interest. On the show, entrepreneur and celebrity stylist Jonathan Antin offered valuable business advice with ...
Who Comes First, Your Client or Your Employee?
Every business owner knows you need both employees and customers to survive, but when it comes to prioritizing in order of importance, who comes first—the employees or the customers? Of course, most would argue the customer always comes ...
by Stacey Soble