STAMP 2015: Salon Spa W's Social Media Campaign
Random Acts of KindnessSalon Spa WDes Moines, IowaOwned by: China WongTo celebrate its 2015 SALON TODAY 200 honor with its clients and to thank them for their support, Salon Spa W launched the 200 Acts of Kindness social media campaign this past ...
by Stacey Soble
STAMP 2015: Salon Gloss' Best Incorporation of a National Campaign
Nick Arrojo at Salon GlossSalon GlossWoodstock, GeorgiaOwned by: Tim Timmons In his market, Tim Timmons is known for his makeovers. When a young woman who was an abuse victim submitted a makeover request because she wanted to show other ...
by Stacey Soble
STAMP 2015: Salon Jaylee's Guerilla Marketing Campaign
Virtual Easter Egg HuntSalon JayleeThe Villages, FloridaOwned by: Janet West Last year around Easter, Janet West decided to rebrand and rename her salon group, which until that point had three unique names. To target current clients so they ...
by Stacey Soble
STAMP 2015: Pin-Up Curls' Social Media Campaign
Spirit VideosPin-Up CurlsFort Wayne, IndianaOwned by: Erin Raber Former cheerleader Erin Raber was looking for a spirited, fun-filled way to celebrate the salon’s first anniversary with her team when she viewed a wedding video clients ...
by Stacey Soble
STAMP 2015: Salon Gloss' Website
Salongloss.bizSalon GlossWoodstock, GeorgiaOwned by: Tim Timmons While re-watching Madonna’s reality movie Truth or Dare, Tim Timmons was inspired to embrace a black and white, Old-Hollywood theme for the staff’s next ...
by Stacey Soble
Growth After a Walkout
Every salon owner fears a walkout, and most will experience one at some point in their salon’s history. For Maggie DiFalco, owner of Maggie the Salon in Pembroke Pines, Florida, that dark day arrived in 2011, after five years of consistent ...
by Stacey Soble
STAMP 2015: Eden Salon's Mobile Marketing Program
Online ConsultationsEden Salon & SpaOklahoma City, OklahomaOwned by: Richard HillIn an effort to appeal to their busy target market, Eden Salon & Spa launched a video consultation service on their website to help clients get an in-depth ...
by Stacey Soble
STAMP 2015: Ihloff Salon's Mobile Marketing Program
Mobile UpgradeIhloffspa.comIhloff Salon and Day SpaTulsa, OklahomaOwned by: Marilyn IhloffWith as much as 50 percent of web traffic today being conducted on mobile devices, Ihloff wanted to ensure the salon’s website offered the same ...
by Stacey Soble
STAMP 2015: Nuovo's Website
NuovoSalonGroup.comNuovo Salon GroupSarasota, FloridaOwned by: Terry McKee and James AmatoWhen Owners Terry McKee and James Amato launched the new website for Nuovo Salon Group, their main goal was for it to act as an online portal for the ...
by Stacey Soble
STAMP 2015: Scott J's Website
ScottJ.comScott J SalonsNew York, New YorkOwned by: Scott BuchananScott J’s website keeps the salon connected with its sophisticated New York clientele. When the salon decided to revamp its site, Owner Scott Buchanan wanted it to emphasize ...
by Stacey Soble
STAMP 2015: Impressions' Print Ad
The Downside CampaignImpressionsOwner: Kitty TierneyFor Impressions, their Downside campaign has staying power. It was honored with a STAMP in 2012, and Owner Kitty Tierney’s latest print ads in the same campaign is capturing our interest ...
by Stacey Soble
STAMP 2015: Air Blow Dry and Salon's Print Ad
Life Isn’t PerfectAir Blow Dry and SalonMandeville, LouisianaOwned by: Gayle ReulingWith this first ad in a series, Owner Gayle Reuling and Brand Manager Amy Dighton developed the “Life Isn’t Perfect, But Your Hair Can ...
by Stacey Soble
STAMP 2015: Salon Spa W's Print Ad
#?yourstylistSalon Spa WDes Moines, IowaOwned by: China WongSalon Spa W leverages the relationship they’ve developed with VIP clients with a clever print ad campaign targeting a local upscale social magazine that covers the movers ...
by Stacey Soble
Living the New Dream
After 20-plus year in the corporate arena of professional beauty, Allyson and Shannon King are ready to put their well-worn suitcases in storage and open up a salon a neighborhood close to their home in Brooklyn, New York.Both felt they were ...
by Stacey Soble
STAMP 2015: Coco Cheveux's Direct Mail Piece
Loyalty BoostersCoco CheveuxSouth Portland, MaineOwner: Tiffany Conway To enhance loyalty, Coco Cheveux developed a series of membership programs and marketed them to existing and potential clientele. The Coco Coiffure Special ...
by Stacey Soble
STAMP 2015: House of J. Henry's Television Commercial
You are BeautifulHouse of J. HenryPortland, MaineOwned by: Jaison Henry, Cynthia Brainerd & Adam Huntley The team at House of J. Henry worked with producers at their local news channel on this 30-second spot that plays with the idea of ...
by Stacey Soble
STAMP 2015: Red 7 Salon's Television Commercial
Change MakersRed 7 Salon Evanston and Chicago, IllinoisOwned by: Jason Hall and David Kafer In the beginning of 2015, Red 7 experienced a minor walkout that rattled its owners Jason Hall and David Kafer. Although it was touchy, the ...
by Stacey Soble