Writing on the Wall
Three months after Ginger Boyle opened her Planet Salon location on Los Angeles’ trendy Melrose Avenue, she was approached by a young street artist who was eager to paint a piece on her exterior wall.“I didn’t know if I wanted ...
by Stacey Soble
STAMP 2015: Blo's In-Salon Event
X Years OldBloRaleigh, North CarolinaOwned by: Bryan NunesWhen Bryan Nunes opened his salon 10 years ago, he excitedly had all the salon capes printed with the blo logo. It wasn’t until he draped his first client that he realized his ...
by Stacey Soble
STAMP 2015: Atelier's In-Salon Promotion
Happier HourAtelier SalonSpa & StudioSan Jose, CaliforniaOwned by: Karie BennettThe majority of Atelier’s guests are busy professional women, many of whom frequently go straight from a day at work to a night out. To incentivize them to ...
by Stacey Soble
STAMP 2015: Headlines' Client Loyalty Program
Hair MilesHeadlines The SalonEncinitas, CaliforniaOwned by: Gayle Fulbright Headlines created HairMiles as a fun salon loyalty program that keeps guests coming back in a very competitive market. Guests accumulate points for positive ...
by Stacey Soble
STAMP 2015: Red 7's Salon Signage
Changemakers Floor GraphicRed 7 SalonsEvanston and Chicago, IllinoisOwned by: Jason Hall and David KaferAs part of Red 7’s Changemakers campaign, the owners wanted to show that the salon can tackle a complicated head of hair and give the ...
by Stacey Soble
STAMP 2015: Tyler Mason Salon Spa's In-Salon Merchandising Display
Tyler Mason Salon Spa in Indianapolis premiered Davines' Essential Haircare line in conjunction with the salon's Sustainable Beauty Month, creating a display with repurposed and natural elements and cards displaying facts about sustainable beauty.
by Stacey Soble
STAMP 2015: Mario Tricoci's Recruitment Materials
Mario Tricoci CareersMario Tricoci Hair Salons & Day SpasPalatine, IllinoisSubmitted by: Kelly Ehlers, Ideas that EvokeThe internal human resources and recruitment teams at Mario Tricoci were looking for a better way to communicate with and ...
by Stacey Soble
STAMP 2015: Salon Art-Tiff's Client Loyalty Program
Royalty RewardsSalon Art-Tiff Ephrata, PennsylvaniaOwned by: Sue Burkholder In its fourth year, Salon Art-Tiff’s Royalty Rewards Club is a way for clients to earn a 9-16 percent return on their investment, plus up to $350 in ...
by Stacey Soble
STAMP 2015: Nuovo's Recruitment Materials
Join the Nuovo TeamNuovo Salon GroupSarasota, FloridaOwned by: Terry McKee and James AmatoTo target passionate, creative, like-minded people, Nuovo created a series of Facebook and Instagram posts featuring its team environment. The posts were ...
by Stacey Soble
STAMP 2015: Inspire Greatness' Recruiting Materials
Employee Recruitment MaterialsStand-Up BannersInspire Greatness Aveda InstitutesDenver, Colorado; Tucson, Arizona; Provo, Utah; Phoenix, ArizonaOwned by: Dale LeMondsTo create a huge visual impact when attending student recruitment opportunities ...
by Stacey Soble
STAMP 2015: Caruh's Business Cards
Beauty NotesCaruh Salon & SpaSeattle, WashingtonOwned by: Cynthia DeSotoThe Caruh team felt handing out business cards was an awkward action based on a desire to sell. So they scrapped the idea of business cards and replaced them with Beauty ...
by Stacey Soble
STAMP 2015: Salon Rootz' Mission Statement
Salon RootzMedina, OhioOwned by: Jen Tryon and Sheila BarcoSalon Rootz’s mission statement, “To create a personal, individual, and unforgettable experience built on passion, integrity, creativity and community” is ingrained in ...
by Stacey Soble
STAMP 2015: Namaste's Service Pledge
Namaste Service PledgeNamaste Pure Design SalonsDenver, ColoradoOwned by: Rick Van De Riet and Tommy PernellNamaste’s service pledge started out as a salon project in which each associate wrote what standards they wanted to see in the ...
by Stacey Soble
STAMP 2015: Pure the Blowout Bar's Branding Strategy
Passport to BeautyPure the Blowout BarEncinitas, CaliforniaOwned by: Gayle Fulbright, Jamie DeBerry, Jim DeBerry and David Linde Pure’s fun brand punctuates the salon’s name with an animated blowdryer and a white stream of air. ...
by Stacey Soble
STAMP 2015: Elizabeth Arden's Red Door Spa's Branding Strategy
The Red Door GalElizabeth Arden Red Door SpasStamford, ConnecticutSubmitted by: Kelly EhlersIn an effort to appeal to a digitally connected, pop-culture fan base, The Red Door Spa has been taken over by The Red Door Gal, a tech-savvy, socially ...
by Stacey Soble
STAMP 2015: Atelier SalonSpa & Studio's Co-Branded Campaign
Covering the GreyAtelier SalonSpa & StudioSan Jose, CaliforniaOwned by: Karie Bennett During the airing of the much-anticipated Fifty Shades of Grey, Atelier SalonSpa and Studio partnered with the nearby CineArts theater to persuade ...
by Stacey Soble
STAMP 2015: Salon Rootz's Philanthropic Campaign
Angels for KidsSalon Rootz Medina, OhioOwned by: Jen Tryon and Sheila Barco Partnering with the Angels for Kids organization, the team at Salon Rootz helped underprivileged kids make a positive, fresh start on the first day of school ...
by Stacey Soble