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STAMP 2015: Pure the Blowout Bar's Branding Strategy

Passport to BeautyPure the Blowout BarEncinitas, CaliforniaOwned by: Gayle Fulbright, Jamie DeBerry, Jim DeBerry and David Linde Pure’s fun brand punctuates the salon’s name with an animated blowdryer and a white stream of air. ...

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
September 9, 2015
STAMP 2015: Pure the Blowout Bar's Branding Strategy

 

1 min to read


Passport to Beauty

Pure the Blowout Bar

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Encinitas, California

Owned by: Gayle Fulbright, Jamie DeBerry, Jim DeBerry and David Linde


Pure’s fun brand punctuates the salon’s name with an animated blowdryer and a white stream of air. To market to businesses that are great cross-promoters, such as bridal stores and medical offices, the salon designed a “Passport to Beauty,” which explains what a blowout bar is and why it creates a fresh experience for clients.


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