Salon Today
MenuMENU
SearchSEARCH

STAMP 2015: Elizabeth Arden's Red Door Spa's Branding Strategy

The Red Door GalElizabeth Arden Red Door SpasStamford, ConnecticutSubmitted by: Kelly EhlersIn an effort to appeal to a digitally connected, pop-culture fan base, The Red Door Spa has been taken over by The Red Door Gal, a tech-savvy, socially ...

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
September 9, 2015
STAMP 2015: Elizabeth Arden's Red Door Spa's Branding Strategy

 

1 min to read


The Red Door Gal
Elizabeth Arden Red Door Spas
Stamford, Connecticut
Submitted by: Kelly Ehlers

In an effort to appeal to a digitally connected, pop-culture fan base, The Red Door Spa has been taken over by The Red Door Gal, a tech-savvy, socially driven, on-the-go gal who doesn’t have time for hour-long treatments. To reach an audience and clientele that identifies with this lifestyle, The Red Door Spas have been rebranded with a persona that is young and personable. The initial test was done at the Union Square location in New York, where the gal took over the salon’s Facebook and Instagram for a year.

Subscribe to Our Newsletter

More Salon Management

woman in salon scanning product with her phone

The Art of the WOW Experience

Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.

Sponsored by Phorest Salon Software

Ad Loading...
Headshot of Kati Whitledge

Appearance Standards are the New Dress Code

In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.

Ad Loading...
Paul Petrowsky, manager of Impressions

The Constant

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Ad Loading...