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SEARCHJoin the Nuovo TeamNuovo Salon GroupSarasota, FloridaOwned by: Terry McKee and James AmatoTo target passionate, creative, like-minded people, Nuovo created a series of Facebook and Instagram posts featuring its team environment. The posts were ...
Join the Nuovo Team
Nuovo Salon Group
Sarasota, Florida
Owned by: Terry McKee and James Amato
To target passionate, creative, like-minded people, Nuovo created a series of Facebook and Instagram posts featuring its team environment. The posts were circulated on Facebook with paid boosts, ensuring they reach a greater audience.
One of Nuovo's recruitment posts.
The messages include, “Live What You Love,” “Follow Your Passion” and “What Lights Your Fire?” and invite potential applicants to make the world more beautiful one client at a time. The images were run with a link to the careers page on the salon’s website.
“Since running the ads, we’ve had 28 applications come through our website in two months,” Terry McKee says.
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Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
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A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
