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Understanding the Green Name Game

In a world where everyone is rushing to make an environmental claim, the various terms can seem interchangeable, but they're not. Using them incorrectly, and your business can be accused of greenwashing. James Alba, owner of the B-Hive Organic Salon is here to help you keep your green terms straight.

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A Business Lesson from the Art World

The shift towards a consumer-centric salon model represents a significant evolution in how salons engage with their customers and art can be the catalyst. When you can make the customer's journey immersive and personalized, you differentiate your business and create a profit-centric business model.

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