MENU
SEARCHIf you're implementing new environmental sustainability efforts during Earth Month and beyond, make sure to share the developments with your clients. Research has shown both new customers and stylists are attracted to brands that stand with Mother Nature.
Placing your recycling bins in clear sight is a subtle message to clients that you are dedicated to the environment.
If you are investing time and effort this month implementing strategies reduce your impact on the environment for Earth Month and beyond, then you should be shouting it from the rooftops.
After all, research has shown both new customers and stylists are attracted to brands that stand for more. But it is also possible to draw attention to your efforts without the big fanfare. We asked eco-leader Valorie Tate from Sustain Beauty Co and curator of the industry-first Sustainable Salon Checklist for her top tips on promoting your eco-credentials without looking smug.
Place your recycling bins in clear sight, offer reusable bags in your retail areas, and introduce bicycle parking in front of your building (if possible). All subtle clues of the work.
Post your values and any initiatives you are introducing on your website and invite conversations on social channels and in salon. Periodically include something new related to sustainability, and at the end of the year or on Earth Month, post your annual reflections to highlight your year-long pledge to continuous improvement.
Network with local businesses that align with your values and support each other in community events. Include a page listing all your sustainable partners on your website to prove you are serious, and feature regular blogs focusing on how they are helping you and vice versa.
Empower your stylists to communicate your salon’s values from the chair and include them and their thoughts in features and on social. Let them lead initiatives and be seen as a voice. Work together on talking points for those less confident or knowledgeable about sustainability.
Valorie Tate, founder of Sustain Beauty Co.
Implement a take-back program for hard to recycle beauty and hair products, whether you sold it or not! It’s a great way to encourage foot traffic and upsell them to responsible home care. Better still, introduce a refillery service. Both show you are thinking about the impact your business (and our industry) is making.
Another easy change which sends a clear message to clients is converting to e-receipts, electronic gift cards and electronic business cards that use tap or scan technology. Set up chalkboards and reusable signage for pricing menus or messaging in-salon and offer reusable – possibly branded - bags for purchasing for retail items and use them in sales promotions as a value-add.
A focus on overall wellness is an incredible reason for a client and employee get-together. Whether it’s a retreat, an in-salon yoga class, a Monday ‘get-ready-with-me’ live on social media, or a plethora of other ideas to get together and discuss the things we are facing together.
Download the Marketing Kit from Sustain Beauty Co and use the prompts for inspiration on social, blogs and web material.
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
