Retailing Champs
At Beau Monde Spalon in St. Johns, Florida, owners Carl Slack and Reggie Stephens realized that their staffers are exceptionally motivated by contests and competition. They recently ran a contest designed to increase retail sales, with successful results.
Profile: Laura Doughty
“I have learned that no matter what, I can find something to laugh about and whatever is stressing me out quickly becomes easier to deal with “
Coast to Coast
How this seasoned owner runs four busy salons in two separate states.
Who Is Your Industry Mentor
Who inspires YOU?
Global Business
Salons from across the globe have more in common than you might think.
Lone Star Stylist
A Texas mechanic turned salon owner embraces change in his business and his clientele.
Program Power
With a roster of successful services, an established salon taps new growth with niche-targeted programs.
by Stacey Soble
40 Great Promotions Boost Your Business With These Unique Marketing Ideas
Excellent customer service and a high quality of work keep your clients coming to your salon month after month. But a great promotional hook can bring a new set of clients to your door and boost your profit margin even more.This month, we asked 40 owners to share their most successful programs. Take inspiration from these creative ideas and tailor them to use in your own salon throughout the year.
How Do You Creatively Market Your Salon?
“To stand out from other spas, we often use humor in our advertising. We also have a jingle we use in our radio advertising that I actually overhear people singing—it was a great investment. I also do research and try to emulate ads that attract me.”
Investing in Employees
Lots of owners claim they take care of their employees even before they take care of their clients. But a few are paying more than just lip service to their staff. Which companies are putting forth the effort to make work a great place to be?
Now & Then: Sam Brocato
From a salon owner to a product manufacturer to an author, the versatile Sam Brocato has made his mark on almost every aspect of the beauty industry.
Protecting Top TALENT
A non-compete agreement helps one salon retain staff and protect its investment in education.
10 Things You Never Thought Would Go Wrong In Your Salon
From freak fires to allergic reactions. 10 owners share their salon’s calamities and how they overcame disaster.
Safe HAVEN
You’ve mastered the “haven” part, but is your salon safe?
INSURANCE MUSTS
The peace of mind that insurance promises is only as good as the coverage you secure for your business. While a disaster can put you under great stress, the greater disaster is discovering your insurance doesn’t cover your losses, preventing you from rebuilding your salon or spa. SALON TODAY recently quizzed Megan Davidson, account executive with ABD Insurance and Financial Services, about securing the best property insurance.
Combating Catastrophe
A fire, a walkout, tropical storms—three first-hand accounts demonstrate that emergency action plans can protect salons from devastating loss and pave the way for new beginnings.
by Stacey Soble
Does Your Salon Have a Prevention Plan in Place for Disasters?
“In the state of California, everyone is lawsuit-happy and employees have more rights than employers. We spend a lot of time and energy on our policy and procedures manual to prevent being taken to court and losing our business