Better Your Spa Business
Looking to pump up profits in the spa? Try focusing on waxing services. Use the following tips from RENEW magazine, SALON TODAY’s sister publication for estheticians and spa owners, as a guide to getting started.
Building A Better Spa Team
Start from the ground up to build your most efficient spa staff.
Ten Years of Tech Trends
From dismal flops to gadgets we can’t live without, SALON TODAY takes a look at salon technology trends from the past decade.
Your Best Customers
Think your best customers are your monthly cut-and-color clients who always purchase retail? Think again. Your internal customers, namely your employees, are just as vital (if not more) to the health of your business, according to Lisa Louison, vice president of business development at Strategies magazine. And, your approach to internal customer service should reflect their importance to your salon.
Allowing Employees to Decide
It’s easy to agree with the concept of allowing employees to make decisions, but it’s another thing to live it every day.
Cash Control
One of the biggest challenges facing salon owners is cash flow. Accountant Larry Kopsa guides you around some of the biggest watch-out areas that threaten to clog your coffers.
10 Salon Marketing Tips to Make Halloween Profitable (and Fun!)
Draw in new clients, promote special services and offer in-salon tricks and treats to foster community engagement this October 31st.
Keys to Communication with Employees
As an owner, you must make sure that you’re communicating effectively with your employees—when you don’t, the results can be devastating and include lower productivity.
An Owner’s Life
EVER FEEL LIKE YOUR JOB AS A SALON OWNER AND LEADER IS NEVER DONE? WELL ACCORDING TO A RECENT SURVEY CONDUCTED BY SALON TODAY, YOU CERTAINLY PUT IN THE HOURS. FIFTY-TWO OWNERS FROM OUR PROVIEW PANEL RECENTLY RESPONDED TO A BRIEF ONLINE SURVEY, AND THIS IS WHAT THEY HAD TO SAY:
by Stacey Soble
Salon Today 200: INVENTORY CONTROL
The best way to infuse cash into your business is to get a tighter grip on what you keep in inventory. These ST200 honorees have mastered just-in-time ordering and eliminated the guesswork and waste by using sophisticated inventory systems.
Salon Today 200: ENVIRONMENTAL SUSTAINABILITY
Not only is being green good for the environment, it makes good business sense. These ST200 honorees implement green practices in every way, from the construction of their location to their operations to the philanthropies they support.
Salon Today 200: MARKETING
Getting your message heard has more to do with your creativity than it does the actual budget you spend. These ST200 honorees created campaigns that got them noticed—bringing new clients through the front door and selling them more product and services while they’re in the chair.
Salon Today 200: RECRUITMENT AND TRAINING
The future of every salon rests on its ability to recruit, and then train, top talent. Determined to grow their own staff, the following ST200 honorees developed ways to recruit from cosmetology schools, honed their exhaustive selection systems and implemented strategic training programs.
Salon Today 200: CUSTOMER SERVICE
A genuine smile, a light refreshment, an invigorating scalp massage--in the new economy, going above and beyond is the new customer-service, standard. These ST200 honorees...
Salon Today 200: RETENTION AND REWARD
“Guests become Premiere Club members by making a one-time payment of $25 and thereafter accrue two percent of the total they spend annually.
Salon Today 200: COMPENSATION & BENEFITS
What makes a salon a fabulous place to work?
Looking Ahead
AS WE ENTER A NEW YEAR AND A NEW DECADE, SALON TODAY ASKS SALON LEADERS, “WHAT IS YOUR BIGGEST CHALLENGE?”