The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
by Stacey Soble
Salon Today 200: ENVIRONMENTAL SUSTAINABILITY
Not only is being green good for the environment, it makes good business sense. These ST200 honorees implement green practices in every way, from the construction of their location to their operations to the philanthropies they support.
by Salon Today Staff
January 2, 20105 min to read
Aveda Academy Denver, Pure Talent Salons
Denver, CO
avedaacademydenver.com
Kevin and Tiffany Kiauklis
SQUARE FEET: 9,100 (3,500 Professiona1/3,000 Pure Talent/2,600 Masters)
TOTAL EMPLOYEES: 73
2008ENERGY COST PER SQ. FT: included in lease
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL LINE: Aveda
COLOR LINE: Aveda
SALON SOFTWARE: SalonBiz
ASSOCIATIONS: NCA, PBA
“We do ‘Green for Jean’ every Saturday to raise money for some local environmental initiatives. Clients always notice the staff is in jeans instead of our usual black dress code, and they’ll make extra donations for the project we are raising funds for.”
Entourage Salon and Spa
Sheboygan, WI
entouragesalonandspa.com
James and Janelle Goking
SQUARE FEET: 5,500
TOTAL EMPLOYEES: 32
2008 ENERGY COST PER SQ. FT.: $1.68
AVERAGE CUT & STYLE: $27
BEST-SELLING RETAIL LINE: Aveda
COLOR LINE: Aveda
SALON SOFTWARE: Harms/Millennium
“As part of our continuing efforts to be an environmentally friendly business, we are transitioning from halogen lighting to LED technology. This is good for the environment from an energy savings standpoint and good for our bottom line with estimated yearly savings of $2,427 in energy costs.”
Jerry Heston Hairdressing
Louisville, KY
jerryheston.com
Jerry and Margaret Heston
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 19
2008 ENERGY COST PER SQ. FT.: $3.80
AVERAGE CUT & STYLE: $44
BEST-SELLING RETAIL LINE: Aveda
COLOR LINE: Aveda
SALON SOFTWARE: Mikal
ASSOCIATION: PBA
“This year, our feet did the walking for Earth as 17 of our employees participated in the Walk for Water campaign. Our three-kilometer walk, supported by an in-salon basket raffle and discounts on brow and waxing service for a $10 donation, raised more than $3,000 for the initiative.”
Landis Lifestyle Salon
Salt Lake City, UT
landissalons.com
Richard Surber
SQUARE FEET; 4,000/2,000 (two locations)
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $47
BEST-SELLING RETAIL LINE: Aveda
COLOR LINE: Aveda
SALON SOFTWARE: SalonBiz
“Our vision of environmental sustainability is evident in all aspects of business reclaiming a turn-of-the-century building, utilizing green building materials, such as bamboo and recycled rubber: use of natural light as much as possible: use of low-energy appliances, motion- controlled, low-flow faucets, a purified water system, and recycling of 50% of waste.”
Paris Parker
Hammond, LA
parisparker.com
Neill Corporation
SQUARE FEET: 6,831/8,755/1,972/3,319/2,319/8,950/2,807/1,732/2,637 (nine locations)
TOTAL EMPLOYEES: 282
2008 ENERGY COST PER SQ FT.: $3 92
AVERAGE CUT & STYLE: $59
BEST-SELLING RETAIL LINE: Aveda
COLOR LINE: Aveda
SALON SOFTWARE: SpaBiz
ASSOCIATIONS: I/SPA, NCA, PBA
“Paris Parker salons and spas are built and furbished with environmental sustainability every step of the way. Newly built salons are outfitted exclusively with LED light fixtures and painted with low-to-zero VOC paint. All locations use Etopa furniture manufactured in a zero-waste facility from the by-product of harvesting rubber-wood.”
Pure Aveda Salonspa
Mount Dora, FL
pureaveda.com
Michele and Ric Wilson
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 21
2008 ENERGY COST PER SQ. FT: $3
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL LINE: Aveda
COLOR LINE: Aveda
SALON SOFTWARE: SpaBiz
ASSOCIATION: Florida Association of Beauty Professionals
“Every team member signs the Green Conscious Salon Commitment form, which states they will uphold green salon procedures, including recycling all qualified materials, collecting and sending hair clippings to Matter of Trust to be made into oil spill hair mats; taking part in Recycle Caps with Aveda, and volunteering time to help raise awareness for our Earth Month partner.”
Pure Concept Salon and Spa
Cincinnati, OH
pureconceptsalon.com
Renee Heidrich and Bill Spiegel
SQUARE FEET: 4,600/5,200 (two locations)
TOTAL EMPLOYEES: 70
AVERAGE CUT & STYLE: $44
BEST-SELLING RETAIL LINE: Aveda
COLOR LINE: Aveda
SALON SOFTWARE: SalonBiz
ASSOCIATION: PBA
“For our birthday program, we put ‘Going Green’ boxes at the front desk of both salons with cards to fill out asking clients for their e-mail addresses and informing them we were discontinuing the card program in favor of an e-mail program with coupon—we’ve had an excellent response.”
Salon Soca
Chicago, IL
salonsoca.com
Brigette Sobus-Owca
SQUARE FEET: 1,100
TOTAL EMPLOYEES: 13
2008 ENERGY COST PER SQ. FT: $5.62
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL LINE: Aveda
COLOR LINES: Aveda, Goldwell
SALON SOFTWARE: Harms/Millennium
ASSOCIATIONS: ABN, CC, YBN, American Board or Certified Colorists
“When practical, we ride our bikes for salon supplies. More than 75 percent of our team don’t own cars and choose to use public transportation, carpool, walk or bike to work.”
Tru
St. James, NY
thetrusalon.com
Brian and Cheryl Duignan
SQUARE FEET: 1,786
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL LINES: Prive, private label
COLOR LINE: Goldwell
SALON SOFTWARE: Harms/ Millennium
ASSOCIATION: PBA
“We communicate our environmental goals through our e-mail newsletters, local community advertisements, as well as chairside education. We reward anyone or any businesses that try to help the earth. We also give gifts on. Earth Day and support local and global charities through donations.”
Varuna Aveda Salon Spa
Annapolis, MD
varunasalonspa.com
Riccardo & Rebecca Santoro
SQUARE FEET: 4,000
TOTAL EMPLOYEES: 28
2008 ENERGY COST PER SQ. FT: $9
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL LINE: Aveda
COLOR LINE: Aveda
SALON SOFTWARE: SalonBiz
ASSOCIATION: PBA
“Varuna is constructed completely of eco-friendly materials that include everything from crushed sunflower seed to recycled cabinets and drywall. The final result proves that green really is gorgeous.”
“The attention we pay to our green endeavors is important to our mission of connecting beauty, wellness and the environment. It is the heart of what we do. I love that our guests come in and see how our green products have performed and then they use them in their next remodeling project.”
—Rebecca Santoro
Varuna Aveda Salon Spa
Additional Honorees
Americana, Alpine, TX
Art + Science Salon Spa, Philadelphia, PA
Avalon Salon and Day Spa, Deer Park, IL
Beau Monde Spalon, St. Johns, FL
Caruh Salon and Spa, Seattle, WA
Changes Hair Studio and Spa, Kamloops, British Columbia
Ginger Bay Salon and Spa, St. Louis, MO
Liquid Hair Salon, East Brunswick, NJ
The Loft Hair Design, Escondido, CA
Mango Salon, Richmond, VA
Modern Salon and Spa, Charlotte, NC
Valentino’s Grande Salon, Whitby, Ontario
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