MENU
SEARCHA genuine smile, a light refreshment, an invigorating scalp massage--in the new economy, going above and beyond is the new customer-service, standard. These ST200 honorees...
Ambience Salon Spa
West Chester, OH
ambiencesalonspa.com
Sandy Reder and Sharon Thompson
SQUARE FEET: 4,600
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL LINE: Aveda
COLOR LINE: Aveda
SALON SOFTWARE: SalonBiz
ASSOCIATION: PBA
“One of our most important customer-service initiatives is our Experience Card. At check in, guests receive a card that entitles them to a choice of two complimentary stress-relieving experiences—a mini chair massage, mini facial, hand and arm massage, hot towel-infused conditioning treatment or makeup touch-up.”
Artistic Trends Salon
Sellersville, PA
artistictrendssalon.com
Barbara Berbench
SQUARE FEET: 1,600
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL LINES: Redken, Brccato, American Crew
COLOR LINE: Redken
SALON SOFTWARE: ClienTrak
“Our Mystery Shopping program provides detailed analysis of team performance-related issues. The results of mystery shoppers are shared openly at team meetings, with praise given where praise is due and retraining arranged when necessary.”
Atelier Rouge Hair and Body Retreat
Baton Rouge, LA
atelierrouge.biz
Laura Souter
SQUARE FEET: 1,702
TOTAL EMPLOYEES: 3
AVERAGE CUT & STYLE: $47
BEST-SELLING RETAIL LINE: Paul Mitchell
COLOR LINE: Paul Mitchell
SALON SOFTWARE: SalonBiz
ASSOCIATIONS: PBA. Intercoiffure
“All service providers incorporate aromatherapy into whatever service we provide because it helps to de-stress the client and change their mental space. Hot foot soaks begin every spa service, and some of our regular guests have their own robes that we’ve monogrammed for their special use.”
Avalon Salon and Day Spa
Deer Park, IL
Avalondeerpark.com
Bonnie and August Conte, Shyla and Richard Kurnick
SQUARE FEET: 5,200
TOTAL EMPLOYEES: 55
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL LINE: Aveda
COLOR LINE: Aveda
SALON SOFTWARE: Harms/Millennium
ASSOCIATION: PBA
“We conduct three huddles per day at the beginning of each shift, which allow us to review what is occurring in each department and educate staff on special parties taking place. Clients love that our staff all seem knowledgeable and positive—they feel special when a team member wishes them a happy birthday or welcomes them on their first visit.”
Bijin Salon and Spa
Prairre Village, KS
bijinsalon.com
Mary Jane Van De Castle and Connie Suss
SQUARE FEET: 8,500
TOTAL EMPLOYEES: 73
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL LINES: Kerastase, Bumble and bumble
COLOR LINE: Redken
SALON SOFTWARE: Mikal
ASSOCIATIONS: PBA, Helzberg Entrepreneurial Mentoring Program, The Central Exchange
“We begin every year with a customer-service theme, which enhance our ability to improve relations with internal and external customers. This year our theme was The 3 Gs: Grateful, Generous and Gracious.”
Eric Fisher Salons
Wichita, KS
ericfisheraalon.com
Eric and Mary Fisher
SQUARE FEET: 1,500/4,000/1,500 (three locations) plus 15,000 for Eric Fishier Academy
TOTAL EMPLOYEES: 90
AVERAGE CUT & STYLE. $50
BEST-SELLING RETAIL LINE: Aquage
COLOR UNES: L’Oréal, Goldwell
SALON SOFTWARE: STX
“Our goal is and has always been to manage customer experience with systems scripts and behavioral training we don’t call it customer service but enlightened hospitality coined by Restaurateur Danny Meyers. We live, teach and measure it."
A genuine smile, a light refreshment, an invigorating scalp massage—in the new economy, going above and beyond is the new customer-service standard. These ST200 honorees consistently rate high marks in customer service, because they develop strict standards, train on their initiatives and constantly measure client perception.
Hue, An Aveda Lifestyle Salon and Spa
Huntington Beach, CA
huehb.com
Janice Van Mullen
SQUARE FEET: 2,600
TOTAL EMPLOYEES: 31
AVERAGE CUT &STYLE: $65
BEST-SELLING RETAIL LINE: Aveda
COLOR LINE: Aveda
SALON SOFTWARE: Harms/ Millennium
“To help track new guest satisfaction. Hue has a guest call-back program. Our frontline manager calls each new guest a day or two after their service. Each call is scripted and documented on a form. All feedback from the guest is provided directly to the staff. If there are challenges, the frontline manager is empowered to address the challenge in the appropriate manner.”
Indra Salon and City Spa
Andover, MA
indrasalon.com
April Lyn Grafteo and Jose Babstirie
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 39
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL LINE: Aveda
COLOR LINES: Aveda, Goldwell, Redken
SALON SOFTWARE: Harms/Millennium
ASSOCIATION: PBA
“One of our most talked about experiences, is the lather lounge menu. This menu consists of questions to ensure the best experience possible, such as water temperature, aromatherapy, steam towel wrap, pressure for scalp, hand and neck massage and the length of the shampoo.”
Mane Attraction Salon
Phoenix, AZ
maneattractionsalon.com
Kendall Ong and Beate Assmuth-Ong
SQUARE FEET: 2.400
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $71
BEST-SELLING RETAIL LINES: Bumble and bumble, Aveda
COLOR LINES: Wella, Aveda
SALON SOFTWARE: Harms/ Millennium
ASSOCIATION: PBA
“We serve as a concierge for our clients—making reservations at restaurants, sending and receiving taxes, checking or, flights or theater times, ordering flowers, recommending preferred merchants, even making appointments at other salons. We are developing a main Attraction directory that will recommend staff referrals and list our clients businesses.”
Navii Salon Spa
Schererville, IN
navii.com
Tracey Stokes
SQUARE FEET: 3,400
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL LINES: Bumble and bumble, Davines
COLOR LINES: Davines
SALON SOFTWARE: Harms/ Millennium
ASSOCIATIONS: CC, NCA, YBN
“We offer several relaxation areas where guests can sit and enjoy a beverage, read, work and. of course, relax. There is tree Wi-Fi throughout the salon, as well as a natural habitat garden with a large private sun deck for those who wish to meditate and enjoy the outdoors.”
Additional Honorees
Appearances Hair Color and Design Studio, Westminster, CO
Beau Monde Spalon, St. Johns, FL
Bell Tower Salon, Medi Spa and Store, Wyomissing, PA
The Charles Penzone Family of Salons, Columbus, OH
Ginger Bay Salon and Spa, St. Louis, MO
HQ Salon and Spa, Portage, MI
Jolie Salon and Day Spa, Blue Bell, PA
Jon Alan Salon, Nashville, TN
Mauricio Fregoso Salon, Tucson, AZ
Maximum FX Salons Spas, Austin, TX
Red 7 Salon, Chicago and Evanston, IL
Square One Salon and Spa, Dayton, OH
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
Everything you need to know about client retention as a salon owner.
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
