Greener Grass’ Advertising Initiative
Where better to advertise than on the street where thousands will see your salon’s name on a daily basis?
Belly Casting
Discover something new. Preserve the memory of a blissful pregnancy with a handmade cast of your belly.
April Awakenings
Take advantage of the renewed sense of enthusiasm to revamp your business, re-engage your staff and reignite some sales.
Going Green: Analysis of Marianne Strokirk Salons
In a bold, brave move, Chicago’s Marianne Strokirk Salons submits its operation to a team of sustainability strategists for a green evaluation and carbon footprint analysis, then shares the data and recommendations with SALON TODAY readers.
by Stacey Soble
Greening of the Industry
As part of SALON TODAY’s eco-themed issue, we invited this month’s sponsors to highlight their latest green initiatives:
Perspectives on Sustainability
Sustainability is the new business buzz word. Each month, it earns a spotlight in SALON TODAY in Sustain This, where owners share their best practices for economic, social and environmental sustainability.
The Next Plateau: ISBN Preview
The ISBN conference plans an event focused on helping members grow by cutting costs and seizing unique opportunities. As a preview, Mel Kleiman, a recruitment expert and the conference’s keynote speaker, reveals his top tips on how to recruit and hire the best employees.
by Stacey Soble
One on One with TIGI’s Bruno Mascolo
After a record 2008 for TIGI—with sales up 7.5 percent—founders Bruno, Anthony and Guy Mascolo announced they had signed an agreement allowing consumer goods giant Unilever to acquire the professional product line and supporting TIGI academies.
5 Questions for Antoinette Beenders
Gary Howse interviewed Antoinette Beenders, Aveda’s vice president of creative.
Adapting Salon Business for Today’s World
As a sluggish economy slows industry growth, Analyst Cyrus Bulsara points to the bright spots in his 2008 Professional Industry Study.
What will impact the industry in the next 5 years?
Representing three different segments of the professional salon industry, Brian Graham, Sydney Berry and Cammie Martin give us their perspectives.
Outliers: The Story of Success (book review)
Gladwell’s insights are mind-bogglingly simple, yet profound enough to ask, ‘Why didn’t I think of that?’
Green Roundup
Around the country, there’s a green revolution arising in salons and spas. From Earth-friendly charitable events to green construction, salons voice their recent eco-actions.
Is the “Lipstick Index” True?
There’s a popular belief that when the economy tanks, lipstick sales soar.
Salon tries to improve to get new customers
As with many salons, Chicago’s RED 7 SALON has seen a downshift in guest frequency. However, the number of new clientele coming through the door remained steady—reporting 220 new clients in September 2008.
Service Spotlight: Professional Hair Extensions
Owner Brittany Molina, of Brittany’s Spa Salon in Jacksonville, Florida, offers these tips to market hair extensions.
March Musts
Spring is just around the corner—it’s a great time to freshen up your business by making the necessary tweaks that set apart your salon from the crowd.