What will impact the industry in the next 5 years?
Representing three different segments of the professional salon industry, Brian Graham, Sydney Berry and Cammie Martin give us their perspectives.
by Web Editor
July 10, 2011
2 min to read
What will be the most important issue to impact the hair care industry in the next five years?Representing three different segments of the professional salon industry, Brian Graham, Sydney Berry and Cammie Martin give us their perspectives.
Brian Graham
President Nioxin Lithia Springs, Georgia
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"A
number of legislative issues have the ability to change the direction
of several companies all at once, causing a significant shift in our
industry. For example, the ‘Card Check' law could make it more
cost-effective for unions to go after salon and spa businesses; the
EPA's new regulations on volatile organic compounds (VOC) may cause
manufacturers to reformulate aerosol products impacting performance and
the cost of goods; and the FICA Tax Credit may provide salon and spa
owners a dollar-for-dollar tax credit on FICA taxes paid on employee
tip income. You can help direct the course of these issues by joining
the Professional Beauty Association and visiting its online advocacy
center (www.probeauty.org/advocacy)
to track legislative developments, register to vote and e-mail your
elected officials. And, join us for the next Welcome to Our World in
Washington D.C."
Sydney Berry
President and Owner Salon Services and Supplies Renton, Washington
"There
is a need for infrastructure that will allow the salon to have the
systems necessary to deliver consistency to clients. Infrastructure
will strengthen the salon's ability to sustain growth, visibility and
profitability. Secondly, finances are now becoming a hindrance, due to
salon tax reporting strategies used in the past. Crediting guidelines
are now strictly enforced by lending organizations and banks. Salons
need to prove a substantiated income versus a stated income for any
type of credit, including credit cards. This will reduce salon
availability for added cash flow and alter their growth patterns,
including employee costs-the highest salon investment. It will
challenge salon expansion availability for their capital expenditures."
Cammie Martin
Owner Moda Salon and Spa Fort Worth, Texas
"The
most pressing issue facing the industry now, and in the near future, is
the rise and fall of our economy. In bad economic times, many clients
cut back on services they feel are extra expenses, like blow dries or
massages. The reality is, these services are not just about outer
beauty, but go beyond to promote inner wellness. This is the
environment people come to for relaxation. Many people don't realize
the industry can help them save on medical expenses by stimulating
their wellness and reducing their stress through treatments like
massage. We are starting a new program called Moda Economic Stimulus
Package that gives weekly tips on how to save in and out of the salon.
We pride ourselves on affordable wellness and extraordinary customer
service."
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