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SEARCHRepresenting three different segments of the professional salon industry, Brian Graham, Sydney Berry and Cammie Martin give us their perspectives.
What will be the most important issue to impact the hair care industry in the next five years?Representing three different segments of the professional salon industry, Brian Graham, Sydney Berry and Cammie Martin give us their perspectives.
President
Nioxin
Lithia Springs, Georgia
"A
number of legislative issues have the ability to change the direction
of several companies all at once, causing a significant shift in our
industry. For example, the ‘Card Check' law could make it more
cost-effective for unions to go after salon and spa businesses; the
EPA's new regulations on volatile organic compounds (VOC) may cause
manufacturers to reformulate aerosol products impacting performance and
the cost of goods; and the FICA Tax Credit may provide salon and spa
owners a dollar-for-dollar tax credit on FICA taxes paid on employee
tip income. You can help direct the course of these issues by joining
the Professional Beauty Association and visiting its online advocacy
center (www.probeauty.org/advocacy)
to track legislative developments, register to vote and e-mail your
elected officials. And, join us for the next Welcome to Our World in
Washington D.C."
President and Owner
Salon Services and Supplies
Renton, Washington
"There
is a need for infrastructure that will allow the salon to have the
systems necessary to deliver consistency to clients. Infrastructure
will strengthen the salon's ability to sustain growth, visibility and
profitability. Secondly, finances are now becoming a hindrance, due to
salon tax reporting strategies used in the past. Crediting guidelines
are now strictly enforced by lending organizations and banks. Salons
need to prove a substantiated income versus a stated income for any
type of credit, including credit cards. This will reduce salon
availability for added cash flow and alter their growth patterns,
including employee costs-the highest salon investment. It will
challenge salon expansion availability for their capital expenditures."
Owner
Moda Salon and Spa
Fort Worth, Texas
"The
most pressing issue facing the industry now, and in the near future, is
the rise and fall of our economy. In bad economic times, many clients
cut back on services they feel are extra expenses, like blow dries or
massages. The reality is, these services are not just about outer
beauty, but go beyond to promote inner wellness. This is the
environment people come to for relaxation. Many people don't realize
the industry can help them save on medical expenses by stimulating
their wellness and reducing their stress through treatments like
massage. We are starting a new program called Moda Economic Stimulus
Package that gives weekly tips on how to save in and out of the salon.
We pride ourselves on affordable wellness and extraordinary customer
service."
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
