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SEARCHAs part of SALON TODAY’s eco-themed issue, we invited this month’s sponsors to highlight their latest green initiatives:
As part of SALON TODAY’s eco-themed issue, we invited this month’s sponsors to highlight their latest green initiatives:
AVEDA
www.aveda.com
Light the Way is a limited-edition soy wax candle sold during April in honor of Earth Month to raise funds and awareness for clean water rights across the globe. This year’s candle, timed for Aveda’s 30th anniversary, features a new, French-inspired stress-relieving aroma formulated with certified-organic ingredients, including lavender, lavandin and clary sage. The candle provides a meaningful way to support clean water rights for only $10.
AWARE PERSONALIZED BRANDING
www.club-aware.com
Aware Personalized Branding has moved away from the use of parabens in all of its new product development. The company has also begun to use certified organics in its new hair care and spa formulas. In March 2009, Aware reformulated its Color Retention System to make the entire line 100-percent vegan, using sulfate-free shampoos and paraben-free preservative systems. As part of Aware Products, Aware Personalized Branding is a proud member of the National Products Association. The company’s laboratory has produced a complete line of NPA certification-compliant bases that are available for custom formulation of hair, skin and body care products.
MOVING TARGETS
www.movingtargets.com
Moving Targets’ new resident direct mail program has added two demo videos, Why New Movers and How We Work, to their website to reduce the number of paper documents they mail to prospects. These short videos replace nearly 50 pages of printed materials.
OPI
www.opi.com
OPI Products is committed to a policy of no animal testing on any of its products, and to seeking out and using raw ingredients that have not been tested on animals. All packaging has minimal impact on the environment. OPI works with suppliers to design packaging according to the following principles: Facilitating recycling by reducing the variety of raw materials involved; labeling product with details of its components and their recyclability; continually involving packaging suppliers in efforts to produce environmentally sound packaging; reducing the variety of plastics employed and using plastics of similar composition.
RENÉ FURTERER
www.renefurterer.com
“Beautiful hair only grows from a healthy scalp” is the core mission behind René Furterer. Symbolic to the brand philosophy, Complexe 5 is a scalp treatment containing more than 50-percent pure essential oils of orange and lavender. It is free from sulfates, silicones, parabens, artificial fragrances or colorants, and packaged in a fully recyclable glass bottle. It tones the scalp, elates the senses and strengthens hair from the root.
SAM VILLA
www.samvilla.com
The staff at Sam Villa was interested in developing a virtual corporate office to reduce their carbon footprint. “This drastically minimizes the consumption of office products and utilities such as paper, ink and electricity,” says Kurt Garehime, founding partner and president of Allvus LLC, dba Sam Villa. “We also utilize the latest telecommunications technology to reduce fuel consumption and carbon emissions. We’re instantaneously in the same virtual room together when we need to be.”
VERASOFT
www.korvue.com
PrimeServ, a Verasoft subsidiary, plants five trees for every new PrimeServ eBlast client. For every 1,000 new clients 5,000 trees are planted. This initiative is headed by Plant-It 2020, which is dedicated to properly planting, maintaining and protecting as many indigenous trees as possible worldwide. In addition to replenishing cities and forests, Plant-It 2020 also periodically provides educational workshops on forestry issues to thousands of children. Founded by the late singer John Denver in 1992, Verasoft’s reforestation projects in many countries often directly help humanity by increasing crop production, fresh water availability and fuel-wood via dropped branches.
SHORTCUTS SOFTWARE
www.shortcuts.net
Shortcuts has many clients who are concerned with going green and it is one of the primary drivers behind salons becoming computerized. From e-mail receipts to exporting reports instead of printing, Shortcuts encourages cutting back on the usage of paper in the salon by distributing reusable client information cards. When a new client comes in, they fill out a laminated card with an erasable marker; the information is entered into the computer and the card is wiped clean for the next guest. Shortcuts also supplies Energy Star compliant hardware that has been tested for energy efficiency.
SALON TRANSCRIPTS
www.salontranscripts.com
Salon Transcripts takes the steps to be a green-conscious company by reducing paper usage by minimizing printing, offering documentation and manuals for download, recycling internal documents and printing on recycled stock when possible. The company also recommends educational webinars, in place of traditional on-site training.
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
