Coffee Talk: Salon Clients Share Their Pet Peeves
Early on Friday mornings I get together with a group of women for a little coffee, gossip and community. I thought, “These women are a good representation of the target market many SALON TODAY readers are trying to reach..."
by Stacey Soble
Can Cosmetic Lasers Generate Repeat Business
Can cosmetic lasers generate repeat business during a tough economy? Salon owner Pam Matheson says “Yes.”
Reveal Salon Being Green
For one California salon, being green is Simply a state of mind.
Catching Up with Richard Calcasola
The owner of New York’s Maximus Spa/Salons in New York talks about what keeps clients coming back, the importance of taking risks and how he gets his creative juices flowing.
5 Questions for Frederic Fekkai
We invited Mary Swank, co-owner of Simply Swank in Hudson, Ohio, to be the reporter. She picked Frédéric Fekkai, president, Fekkai and Co.
Why No Change in Behavior?
Why is the behavior not changing? Because telling, threatening, bribing and begging have no sustainable impact on what really drives behavior: our mental maps.
Communicate Green Initiatives to Customers and Staff
Representing three different segments of the industry, Edwin Neill, Joni Estrada and Brooke Carlson share their perspectives on: How do you communicate your green initiatives to customers and staff?
Employees Quit Leaders Not Companies
From the calls we’ve been getting at Strategies, it seems like the employee revolving door is spinning a bit faster this summer. It sounds something like, “My salon/spa lost $160,000 in sales because these technicians quit and went down the street.” And then there’s all the drama, ugly words and feelings of betrayal. It’s like that voice in your head keeps saying, “How could they do this to me after all I did for them?”
by Neil Ducoff
Renewable Rubberwood
We all have an impact on the Earth and its resources. It is for this reason that Etopa strives to protect all aspects of the globe with the focus of helping businesses create profitable, inspiring and functional spaces.
Spa Adriana in Huntington, New York
An organic decor reflects this new york spa’s commitment TO the environment and community.
The Green Team
Sometimes going green can seem a little overwhelming, but it can be easy. Just ask John Paul Mitchell Systems’ Green Team—a group of environmentally conscious employees who volunteered their time to the cause.
Basic Black (Book Review)
Reviewed by Gretchen Monahan, CEO, President and Coach, Gretta Enterprises (consists of three Boston-area, full-service Grettacole salons and spas, the GSpa and Grettaluxe fashion boutique)
Internal Environmental Strategies of 5 Companies
A quick glance at the internal environmental strategies of five beauty companies.
Education on Demand
Bold Initiatives class facilitators Michael Cole and Peter Mahoney empowered industry rookies and veterans.
Greener Grass’ Advertising Initiative
Where better to advertise than on the street where thousands will see your salon’s name on a daily basis?
Belly Casting
Discover something new. Preserve the memory of a blissful pregnancy with a handmade cast of your belly.
April Awakenings
Take advantage of the renewed sense of enthusiasm to revamp your business, re-engage your staff and reignite some sales.