BKT: In Depth, In the Salon
Graciela Santiler-Nowik, owner of Hair Base in Chicago, tells us her experience of providing keratin treatments in her salon.
Salon Today Investigates Brazilian Keratin Services
This emerging category has people talking. Salons, manufacturers, clients, consumer press and bloggers are all abuzz: “Where are the opportunities? What are the concerns?” This first in a series of SALON TODAY special reports goes In Depth to get the info and answers you need to form your own opinions on the most current—and most controversial—topics impacting beauty and business.
Calling All NAHA Winners
If you are a past NAHA award recipient, NAHA organizers are looking for you! 2009 marks 20 successful years of the North American Hairstyling Awards, one of the most prestigious beauty competitions in North America. This year, past winners will be givent free admission to attend, and be part of, this year’s celebration.
Road Show: Michael Baker Organizes a Traveling Education Event
As salons and stylists alike are cutting costs, funds put aside for advanced education are shrinking. Yet education is the key to keeping hairdressers inspired and successful. Michael Baker and his team hit on a solution with “The Real Unplugged Tour” taking place across the country now through June 15.
Top Business Tip: Never Compromise on Your Training
At TONI&GUY we believe that our education program is the reason for our success. We have high standards and hold all our trainees to those standards. It doesn’t matter how much experience a new hire might have in the hairdressing industry prior to joining our company,
Shaping Sustainability
Young minds arrive at cosmetology school eager to soak up cutting, coloring and texturizing techniques. But when a good school leads by example, it can infuse a fresh mind with so much more.
by Stacey Soble
Tips for Tapping the Teen Market
Fashion trendsetters, opinionated smart mouths, hormones on overdrive—love ‘em or hate ‘em, today’s teenagers are the future core of your business.
by Stacey Soble
Your Voice Matters!
How has the recent economic crunch impacted tipping and gratuity in your salon and spa?
How to Recruit and Hire the Best Employees
Mel Kleiman, a recruitment expert and the ISBN conference’s keynote speaker, reveals his top tips on how to recruit and hire the best employees.
by Stacey Soble
Education Practices at Impressions Day Spa
A solid advanced education program provides an inspirational foundation for this Wisconsin salon’s success.
How Do You Plan to Retire from Your Business?
February’s issue of SALON TODAY featured a story on how you can best prepare your salon for its eventual sale. That prompted readers to share their personal exit strategies with us.
Stoking Your Culture
If you’re not stoking your culture, who is?
Check Out The New SALON TODAY
February is the month to reach out and touch the ones you love—show your love for your salon by getting in touch with your business with a new touch screen management system.
Help Salon Clients Stay Heart Healthy
The American Heart Associations’s Go Red For Women movement challenges women to know their risk for heart disease. This is a perfect platform for many professional beauty organizations and an easy one to embrace in your own salon business.
by Stacey Soble
Rewards Programs
No marketing strategy in the world can match the power of guest referral. For Zanya Spa Salon, in Lambertville, New Jersey, last year brought a re-birth to their existing referral program. The salon revamped its referral program to truly benefit everyone involved.
Disbanding Diversion
Dermalogica closed $1 million in accounts in 2008 as part of their newly fortified attack on product diversion.
The New Client Rationale
As women around the country seek ways to trim their budgets, a new study, Mane Attraction: Salon Experience Survey by Design Essentials finds that many women aren’t willing to forgo their good looks for greener wallets.