11 Reasons to Enter the SALON TODAY 200!
What’s the best thing you can do for your business and the industry in the next 30 minutes? Apply for the SALON TODAY 200! The application process is easy, quick and this year you can improve your chances by focusing on your strengths. And, for the first time you don’t have to post growth to be eligible.
Who's Boosting Your Business
Accountants, financial advisors, lawyers, salon coaches—sometimes those professionals on the outside offer the best advice for salon growth. Who, outside of your own staff, has done the most to drive your business?
Battling Cancer with Creativity
Through the years, we’ve known David Wagner as an inspiring stylist, a leading salon owner, an association president, a celebrated author and a Daymaker. But for those of us who’ve known even one of these Davids, it’s emotionally difficult to know him as a cancer patient. While it’s a role he wouldn’t have chosen, in his typical fashion, he’s finding a creative way to leverage the experience to help and inspire others.
by Stacey Soble
Breaking News: PBA and NCA Announce Merger
At noon today, The Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) released an announcement that the two organizations have signed an agreement to merge, effective immediately.
by Stacey Soble
The Fine Line In Marketing
As my plane wound its way west from Cosmoprof, the flight attendants came up the aisle offering beverages. In preparation, I lowered my tray table, only to find it entirely covered in a bright purple image that turned out to be an advertisement ...
by Stacey Soble
Using Latest Technology to Cut Costs, Drive Profits
How are you using the latest technology to cut costs and drive profits in your salon?
How Will Technology Change Over The Next 5 Years?
Sometimes, it seems technology is changing faster than the speed of light. To get a handle on the salon industry’s tech future, we invited the leaders of seven software companies to give us their perspectives on:
Bold Colors
These eye-catchers employ bold color and design to tempt clients.
An Ad Campaign That Sticks
With colorful stickers featuring a heart, a lightening bolt and a star, these ads from Taglio Salon, in Phoenix, are designed to be risqué bikini waxing templates—and they are as visually attractive as they are unique.
What Your Employees are Afraid to Tell You
The usual talk among leaders is about needed conversations with employees regarding behavior and performance issues. And for those conversations that are guaranteed to raise your blood pressure, there are some fine books available, such as "Fierce Conversations" and "Crucial Conversations" to help you through. But what happens when employees need to tell you about issues with your behavior and performance as their leader?
by Neil Ducoff
Create the Ultimate Consumer Location
Indicators from various sources show that the economy has reached bottom, and finally is showing signs of incremental growth. While there is never a bad time to work on your business, there's no doubt there's never been a better time to reflect on your vision.
Marketing You
The majority of your salon guests walk out of your salon without receiving a product recommendation. And, a majority of salon guests never or rarely buy products from a salon. Here are my top marketing tips for changing that situation, and establishing your salon as a retail center.
by Bart Foreman
What's on your Compromise List?
Every leader has one. It's that list of leadership projects, tasks and responsibilities that you prefer to avoid, ignore or bestow with your highest level of procrastination. It is truly amazing how you can find a zillion low-level things to do rather than tackle your compromise list and check off a few items.
by Neil Ducoff
The Carrot, the Egg or the Coffee?
The national economic downturn and resulting credit crunch has undoubtedly had an impact on the professional beauty industry. It has affected most salon owners with a decline of their salon business and profits. Other salon owners, who’ve viewed this as an opportunity, have been impacted in a positive way.
BangZ Salon: A Former Masonic Temple
Just one look at the building that houses BangZ Salon and Wellness Spa in Montclair, New Jersey, and you wouldn’t be surprised to learn it served as a Masonic Temple for more than a century. With its original arches still intact, refurbished stained-glass windows and eight of the original church pews (now covered in faux-ostrich leather), owners Richard Cronk and Dominick Sansevero had the goal of maintaining the original architecture as much as possible.
The New SALON TODAY 200
The new SALON TODAY 200 moves beyond growth to honor best business practices.
Setting the Stage
Michael Baker believes a stylist’s station is the 5’x5’ stage on which they perform in front of an audience—the guest. With that in mind, the creative director for Neill Corporation developed an interactive jump drive containing a video presentation to help hairdressers focus on giving a great performance.