The Go Giver (book review)
Reviewed by Mary Swank, co-owner of Simply Swank
How to Assist Madoff's Victims
Located in Chester, New Jersey, Frank Anthony Salon and Spa (frankanthony.com) clients have been hit where it hurts by Bernie Madoff, AIG and Wall Street losses. To help out clients during a tough economy and keep staff members busy and cash flowing, owner Frank Warner launched two new marketing programs this spring—Interview Cuts and Color and the Frank Anthony Stimulus Package.
Laptops and WiFi for salon clients
For many clients, the internet is a lifeline to their professional and personal lives.
Service Spotlight: Regenerating Thairapy Treatment
Service Spotlight: Regenerating Thairapy Treatment
PBA’s Business of Beauty Study is a Retail Mythbuster
Cosmoprof Symposium 2009 kicked off early Sunday morning by digging deep into the research revealed by the landmark Business of Beauty study. To pique the interest of owners, Presenter Neil Stern demonstrated how an overall 3 percent increase in retail sales would mean an additional $30,000 in revenue and $15,000 in incremental profits to a salon.
by Stacey Soble
Software Case Studies
Various salon industry professionals talk about the business and the impact of software.
Top Tip: Hire Slow, Fire Fast
People interview well. They are bringing their A game and intend to deliver a great performance. So you see the best. To slow down the hiring process we have a three part interview cycle where they interview with me last.
Ooops! Marketing Mishaps
Rolling out a new marketing initiative is like rolling the dice. Sometimes the idea pays out big, sometimes it falls short. We want to know about those marketing programs that have missed the mark. What was the original idea? What results did you expect? What actually happened? How would you change it if you had it to do over?
by Stacey Soble
Social Networking in the Salon
Facebook, Twitter, My Space, Yelp!— social networking sites help us keep up with news from family and friends, but, used correctly, they also can help you build your business.
Boosting Your Online Presence
What shows up when you do a Google search of your salon’s name? Robert Andrew Salons & Spas (robertandrew.com) in Gambrills, MD, owned by Robert Zupko, decided they wanted to boost their number of responses in search listings and hired an ...
by Stacey Soble
Down at the Dog Wash
At T’eez—A Thomas Sena Salon in Omaha, Nebraska, philanthropy is for the dogs—literally.
by Stacey Soble
Partnering on Email Communications
Partnering with a professional on your e-mail communications saves time, money and frustration, resulting in a captivating product that tempts existing clients and hooks new ones.
by Stacey Soble
The Social Network Addiction
For months, my family, friends and colleagues have prodded me to set up a Facebook account. I'll admit it—I've been resisting. Not because it intimidated me, but rather because I know myself way too well.
by Stacey Soble
Honor Your Business: Enter the ST200 Today!
It’s here! The application for the all new 2010 SALON TODAY 200can now be downloaded from salontoday200.com.
by Stacey Soble
IN DEPTH: The Social Networking Revolution
Social networking is exploding online. Don’t be afraid, say pros, just jump right in to create communities and build your business.
Verasoft
Hands down, your salon software is the most critical tool for managing and growing your business. This Clip-and-Save Guide helps you evaluate and compare your options.
TouchSuite
Hands down, your salon software is the most critical tool for managing and growing your business. This Clip-and-Save Guide helps you evaluate and compare your options.